The idea of growing your firm is electrifying. But figuring out how to make it happen can be overwhelming. Marketing your accounting or financial services firm is a full-time job – so it can be hard to give your marketing the attention it needs.
With Align as your strategic marketing partner, you get the benefits of a dedicated marketing team without the added payroll costs.
To achieve your goals, you need marketers who understand your industry and deliver a high-quality product on time and on budget. Finding these two attributes in employees, freelancers or consultants isn’t always guaranteed. With Align, you get a robust marketing team who know your industry and who can collaborate with you to create and implement a solid overall firm marketing plan, niche marketing plan or even a customized recruiting marketing strategy.
Hiring Align as your outsourced marketing department also lets you fine-tune your marketing to fit your firm’s specific needs and budget. Our support is scalable, which means you get as little as or much as you need. We can also supplement your internal marketing staff to provide your firm with a complete marketing department.
Developing an overall strategic marketing plan is a wise first step—and we can help.
To begin, we’ll help you articulate your firm’s growth goals—as well as the why behind them—to build a strategic marketing plan that fits your objectives. This includes identifying your audiences, outlining critical marketing tactics, and developing key brand messages. Once the plan is complete, we’ll partner with you and your team to implement it and measure results.
We will develop a unique and customized marketing plan designed to expand relationships with current clients, drive new revenue into the firm, increase the firm’s name recognition, and effectively communicate with contacts. Our strategic marketing plan process includes focusing on your business growth objectives, target audiences, key messages, AND developing a tactical implementation calendar outlining your monthly marketing priorities. Our plans are detailed road maps designed to provide focus and accountability during implementation.
Our marketing planning process includes:
- Understanding your firm’s growth goals
- Assessing what’s been working – and what hasn’t been – with your marketing
- Identifying your firm’s unique value
- Auditing your firm’s brand
- Reviewing your digital marketing channels
- Clarifying your target audiences and A-Level clients
- Outlining a 12-month marketing strategy
- Developing a detailed 12-month implementation plan
Growth doesn’t happen overnight. With a strategic marketing plan, you can map your firm’s journey and track your progress. When you know where you’re at—and where you’re going—you’re empowered to get there.