Website ServicesKristy Gusick2022-11-27T19:26:25+00:00

Websites

Your website is your brand’s center stage—and often one of the earliest interactions a prospect or potential recruit has with your firm.

An intuitively designed, responsive website is critical to making a positive first impression.

One of the most important decisions you must make when it comes to your firm’s marketing is how you want to present your brand online through your website. In today’s digital world, having an amazing, polished website is critical for all types of businesses. A well-designed website provides your firm an excellent chance to differentiate your brand from your competitors. And having a fresh website is an opportunity to make a great first impression and showcase your brand to prospective clients. If your website is well-designed, modern, compelling, and easy to navigate, your audience will be more willing to engage with it. You’ll give the impression that you are open and welcoming to new people who visit your website.

On the other hand, an outdated and unappealing site makes your practice look less relevant and as though you don’t need new clients. People don’t want to check out a business which doesn’t value them enough to make a good first impression.

Think of your web design as the digital face of your business. So, it’s important to get it right with your website.

If being memorable and unique online is important to you, then your website needs to be more than just a cookie-cutter template. Rather, it needs to convey the true essence of your firm while also communicating pertinent information to your site’s visitors. The type of website you choose will depend on the amount of differentiation you are looking for as well as how many internal hours your team can devote to website updates and management.

If your online reputation is important to you, let our team help. Our experienced team of strategic marketing leaders, content writers, graphic designers and website developers can build or refresh your website on time and on budget. To achieve your website goals, we pull in our team of project management, graphic design, web development, copywriting, and SEO experts as needed from our team of talented marketing experts. With our support, you’ll get a website that functions as a welcoming extension of your firm—and serves as a valuable tool for growing your business.

Just like building a new house, there are a multitude of decisions to make when creating or refreshing your website. It can certainly be overwhelming and frankly, distracting. At Align, we walk you through the entire website design and development process, providing strategic direction, project management, and accountability. Essentially, we can take on as much—or as little—of the legwork as you’d like. But at the end of the day, we will help you get want you want out of your website.

Your website is your brand’s center stage—and often one of the earliest interactions a prospect has with your firm. An intuitively designed, responsive website is critical to making a positive first impression. Contact us now for help ensuring your accounting firm or financial advisory firm makes a great first impression online!

Interested in a free website audit of your current site?

Contact us today to get it scheduled.

Contact Us Today

Our website expertise includes:

  • Online Brand Strategy
  • Content Development
  • Customized Team Bios
  • Image and Design Direction
  • Search Engine Optimization Plans
  • Lead Generation Strategies
  • Site Archiving Solutions
  • SSL Certification
  • Site Hosting

Our Website Development Process:

We begin by facilitating a strategy session with you to identify the unique points of differentiation for your firm. The strategy session provides us with insight and background information on you and your business to help ensure we will effectively communicate your value and what sets you apart. During our strategy session, we will discuss the following steps:

Before we begin any website project, we need to clearly understand your firm, your services, your differentiation, your target audience, and your messaging.

Everything from the color palette to the photos used on your site should reflect your firm’s goal and vision. Our designers work thoughtfully and with your feedback to ensure the site “feels” like your firm.

We consider the needs of your site visitors and how to “wow” them. We look at incorporating the functions that would be most valued as we create the sitemap and begin website construction.

It is important to collect all of the functionality needs you have (or potential desired future functionality) and determine the best platform to manage your website that allows you to achieve your current and future priorities. We will also advise you on the best hosting options for your firm’s website.

We conduct a complete website content audit to see what you have, what can repurposed, and what needs to be rewritten. Our copywriters will then collaborate with you and your team to edit existing website language as well as interview you to write new content in your tone and voice. Once the approved website content is added, links are added, and the layout and formatting are checked for consistency, we send everything back to you for review. Then we will ensure everything is properly formatted and aligned on the site.

During the development process, we make sure that all your new content is optimized, and your meta tags and meta descriptions are written on the backside of the site to ensure the website displays correctly on all devices and ranks as highly as possible on Google.

We never want to rush this step of a final, careful proofread and review. We want to be sure everything looks and feels right and that you’re pleased with the final product. If desired, we can also train you/your staff on accessing the back end of the site to edit calendars, update wording, add blogs, or basically do anything else.

It’s important that your site is functioning properly before it goes live. Our team has highly experienced website developers who will ensure that your website is solid and ready to go before it is launched.

You will own your website, its content, and its images. We want to encourage you to have the access to make changes to your site on your own, so we will train you and your team on how to update it. We always be there to support you with the more complex site changes, additions, and updates but it’s important you feel empowered and inspired to take charge of your new site.

Your clients, prospects and referral sources need to know that you’ve launched a fabulous new, fresh website. We will work with you to build a launch and promotion plan to create excitement and curiosity about your business.

As the process unfolds, we always hold routine check-in meetings to present new work for your review and feedback, and to talk through any updates or questions that arise. In general, websites take around 3-4 months to complete.

Let’s talk about building something for you today.

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Interested in a free website audit of your current site?
Contact us today to get it scheduled.

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