Content ServicesKristy Gusick2024-06-11T04:22:47-05:00

Content Creation for Accounting, CPA & Financial Firms

Professionally-written and targeted content—on your website, blog posts, social media, and more—is critical to your marketing efforts.

Let us create compelling content and a unique voice for your firm.

We understand that writing your own content is not the best use of your time. We also know it can be difficult to start with a blank page. This is why we maintain a team of expert copywriters, ghostwriters, and content strategists. These professionals can help you develop blog posts, social media posts, white papers, professional bios, website content, e-communications and more.

By simply interviewing you or referencing your notes, they produce accurate, professionally written content that fits within your brand. They have a knack for simplifying complex topics to produce easy-to-read, SEO-friendly content.

You know you need a blog on your website. You’ve heard all of the statistics on how it will drive traffic to your website and increase your search engine optimization (SEO) and make you a thought leader, and, heck, you even have things you want to write about. But every time you open Microsoft Word to start typing away, writer’s block hits. Or the phone rings. Or a coworker pops into your office. Needless to say, the act of writing a blog post as a busy professional can be challenging—unless you use a ghostwriter. That’s where we can help!

Think of a ghostwriter as your secret weapon against a blank screen. This person works anonymously to write your blog post (or article) for you, so you don’t even have to touch a keyboard.

Communicating with your clients on a regular basis is the best way to retain and solidify those relationships. Because we know the accounting and financial services industries, we know the right questions to ask and how to present topics. The result is powerful thought leadership that showcases your firm’s expertise.

When you need to send a message to your clients, it’s important to be clear and concise. Work with our team to create communications that make an impact.

Words matter—both in how you say them and how they appear on the screen or page. Getting your message right and making it easy to read can be a challenge. Starting with a blank page is never easy!

At Align, we act as your communication team, giving you a way to seamlessly create and distribute messages in the form of emails, e-newsletters, letters, social media posts, and the like. You work with copywriters and designers who understand your brand and the messages you aim to convey. At every step, we work with you to get it right.

Looking for Support for Your Client Communications?

Schedule a free 15-minute conversation to discuss your firm’s communication goals.

Blog

Lead Generation vs. Lead Nurturing: What’s the Difference?

By Kristy Gusick|July 15, 2024|Tags: , , , , , , , |

You've launched your business, your website is up and running, and now you're ready to conquer the financial advisory market. But before you can start raking in the clients, you need to first capture the interest of potential customers and then guide them along the path towards your firm. That's [...]

The Impact of AI Tools on Privacy & Cybersecurity

By Heidi Fessler|July 8, 2024|Tags: , , , , , , , |

Cyber-crime is a complicated and multifaceted problem leaving anyone with access to a computer or smartphone vulnerable. The continuous barrage of phishing attempts found within both personal and corporate email accounts demonstrates the persistence of attackers as well as the skill employed by those same attackers to continuously thwart efforts [...]

Leveraging Social Media for Recruitment Success

By Kristy Gusick|June 24, 2024|Tags: , , , , , , , , , |

If you're aiming to attract top talent, you've probably realized that the traditional recruitment methods just aren't cutting it anymore. That’s where social media comes in. With platforms like LinkedIn, Facebook, X (previously known as Twitter), and Instagram, you can reach a vast audience and connect with candidates in ways [...]

Looking for support for your client communications?
See if your a good fit with us. We’d like to discuss your firm’s communication goals.

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