Content Creation for Accounting, CPA & Financial Firms
Professionally-written and targeted content—on your website, blog posts, social media, and more—is critical to your marketing efforts.
Let us create compelling content and a unique voice for your firm.
We understand that writing your own content is not the best use of your time. We also know it can be difficult to start with a blank page. This is why we maintain a team of expert copywriters, ghostwriters, and content strategists. These professionals can help you develop blog posts, social media posts, white papers, professional bios, website content, e-communications and more.
By simply interviewing you or referencing your notes, they produce accurate, professionally written content that fits within your brand. They have a knack for simplifying complex topics to produce easy-to-read, SEO-friendly content.
You know you need a blog on your website. You’ve heard all of the statistics on how it will drive traffic to your website and increase your search engine optimization (SEO) and make you a thought leader, and, heck, you even have things you want to write about. But every time you open Microsoft Word to start typing away, writer’s block hits. Or the phone rings. Or a coworker pops into your office. Needless to say, the act of writing a blog post as a busy professional can be challenging—unless you use a ghostwriter. That’s where we can help!
Think of a ghostwriter as your secret weapon against a blank screen. This person works anonymously to write your blog post (or article) for you, so you don’t even have to touch a keyboard.
Communicating with your clients on a regular basis is the best way to retain and solidify those relationships. Because we know the accounting and financial services industries, we know the right questions to ask and how to present topics. The result is powerful thought leadership that showcases your firm’s expertise.
When you need to send a message to your clients, it’s important to be clear and concise. Work with our team to create communications that make an impact.
Words matter—both in how you say them and how they appear on the screen or page. Getting your message right and making it easy to read can be a challenge. Starting with a blank page is never easy!
At Align, we act as your communication team, giving you a way to seamlessly create and distribute messages in the form of emails, e-newsletters, letters, social media posts, and the like. You work with copywriters and designers who understand your brand and the messages you aim to convey. At every step, we work with you to get it right.
Blog
The Impact of Client Testimonials for Financial Advisors
Imagine a potential client visiting your website or flipping through your brochure — what do they see? Beyond your list of services, they want proof that you deliver what you promise. For financial advisors and accounting firms, where trust and credibility are everything, testimonials provide personable proof to turn prospects [...]
Brand Message and Image: Key to Your Firm’s Alignment
In the financial advisory and accounting sectors, a strong brand is no longer a luxury—it's a necessity. Your brand sets the tone for how clients perceive your expertise, trustworthiness, and value. Two key elements—your brand message and brand image—are at the core of every effective brand. The brand message defines [...]
The Power of Your Firm’s Marketing Plan
Are you ready to take your business to the next level? A well-crafted marketing plan is a necessity that will help you level up. It’s the tactical tool that will guide your firm toward unparalleled success. However, the creation of a marketing plan is merely the first step. The true [...]