Align Marketing Group Blog
Professional Services Marketing: Quality Over Quantity
When professional services firms talk to me about marketing, one of the most common things I hear is, “We need more leads.” But do you really need more leads? Or do you need more of the right leads? There’s a big difference. For accounting firms, financial advisory firms, A/E/C firms, [...]
SEO for Brand Awareness: 5 Ways Firms Get Known
Your organic traffic is down. Maybe 20%, maybe more. Your pipeline looks about the same, your referrals are steady, and new prospects still arrive already knowing who you are. Somewhere in the next few months, someone in a partner meeting is going to look at that traffic chart and ask why you’re still paying for SEO. That’s the [...]
Marketing for Financial Planning Firms: A Guide
If your firm leads with comprehensive financial planning and a fiduciary commitment, generic advisor marketing does not fit you. Most of it still sells products and performance, which attracts the wrong clients: people shopping on price who leave the moment a better number comes along. You want the opposite. [...]
How AEC Firms Can Use Project Storytelling to Win More Work
Your firm has a portfolio full of strong work. The projects sit on your website, listed by name, sector, and square footage, and they still are not winning as much new work as they should. The problem is rarely the work itself. It is how the work is told. [...]
Why Your Firm’s Website Isn’t Generating Leads (and How to Fix It)
You invested in a professional website. The design is clean, the partners are happy with it, and it represents the firm well. And yet the contact form stays quiet, and your website still isn't generating leads. Here is the uncomfortable truth: a website that looks good and a website [...]
How We Determine the Right Marketing Retainer for Your Firm
One of the first questions we hear after presenting a completed marketing plan is: "So...what level of ongoing marketing support do you recommend?" It's a fair question, and the answer is never the same. At Align Marketing Group, we don't believe in forcing every client into a predetermined package or recommending a monthly retainer [...]
Getting Fewer Website Visitors? AI Search Is Probably Why
What are Google AI Overviews and AI Mode? Google AI Overviews are the AI-generated summary boxes that now appear at the top of regular search results. Instead of clicking through to a website, users get a synthesized answer directly on the results page, pulled from sources Google considers authoritative. [...]
How Marketing Retainers Help Professional Service Firms Grow
Many professional service firms know they need marketing support but aren't always sure what that support should look like. One of the most common questions we hear is: "How much does ongoing marketing support cost, and how do marketing retainers actually work?" The answer is: it depends. The most effective marketing partnerships aren't built around [...]
Create Sustainable Marketing Infrastructure That Drives Firm Growth
Many professional service firms reach a point where they know they need to "do more marketing," but they're not always sure where to begin. Building a sustainable marketing infrastructure is often the missing piece that helps firms move beyond disconnected marketing activities and create long-term growth. Should they redesign [...]
