Align Marketing Group Blog

The Role of Reviews in Marketing for Accounting Firms

By Kristy Gusick|September 14, 2023|

When you’re deciding on a restaurant for dinner, chances are you pay attention to its customer reviews. The same is true for people (i.e., your potential clients) who are deciding on a CPA firm for tax or accounting services. In other words, the reviews your clients leave–or don’t leave—about your [...]

Simple Strategies to Help You Market Your Wealth Management Firm

By Kristy Gusick|August 28, 2023|

Creating a marketing strategy for your wealthy management firm can feel overwhelming at times. You’re in the business of managing your client’s wealth, not your firm’s marketing strategy. This is exactly why many of the financial professionals we work with often feel frustrated when it comes to creating and implementing [...]

Unleash the Potential of GA4: Amplify Your Marketing Strategies with the Latest Google Analytics Version

By Kristy Gusick|June 29, 2023|

What is Google Analytics 4? Tracking your website's analytics is crucial for gaining valuable insights into user behavior, identifying areas for improvement, and making data-driven decisions to optimize your online presence and achieve your business goals. Without a modern measurement solution, you leave essential insights on the table that [...]

How to Build a Strong Brand Identity for Your Accounting Firm

By Kristy Gusick|June 14, 2023|

Having a clear Brand Identity not only helps you promote consistency within your firm, but also targets your ideal audience. People want to support companies with a strong and unique philosophy. We will explore the concepts accounting professionals can use to define your Brand. Connecting with your clients in [...]

Maximizing Business Development Opportunities through Trade Associations: Seven Proven Steps for Financial Advisors and Accountants

By Kristy Gusick|April 7, 2023|

Joining trade associations can be overwhelming, with many members rarely attending meetings. However, the strategy we use for becoming actively involved in a target association will help you bring value and gain new business within one year’s time – if you follow our recommendations. Here are seven key steps [...]

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