Align Marketing Group Blog
The Role of Reviews in Marketing for Accounting Firms
When you’re deciding on a restaurant for dinner, chances are you pay attention to its customer reviews. The same is true for people (i.e., your potential clients) who are deciding on a CPA firm for tax or accounting services. In other words, the reviews your clients leave–or don’t leave—about [...]
7 Effective Marketing Tactics to Attract New Tax Clients to Your Accounting Firm
Standing out in the sea of accounting firms isn’t easy. Your prospects have more choices than ever, especially given that location has become less of a factor in recent years (thank you, COVID-19 pandemic). Having a professional marketing strategy—one that aligns with your firm’s culture and goals—is critical to [...]
Simple Strategies to Help You Market Your Wealth Management Firm
Creating a marketing strategy for your wealth management firm can feel overwhelming at times. You’re in the business of managing your client’s wealth, not your firm’s marketing strategy. This is exactly why many of the financial professionals we work with often feel frustrated when it comes to creating and [...]
Building Strategic Referral Partnerships with Other Professionals: A Guide to Unlocking Mutual Growth
Referral partnerships are a powerful tool in the world of business. By teaming up with other trusted professionals, you can tap into a network of potential clients, enhance your credibility, and boost your overall success. In this blog, we will explore the benefits of having a few key strategic partners [...]
Unleash the Potential of GA4: Amplify Your Marketing Strategies with the Latest Google Analytics Version
What is Google Analytics 4? Tracking your website's analytics is crucial for gaining valuable insights into user behavior, identifying areas for improvement, and making data-driven decisions to optimize your online presence and achieve your business goals. Without a modern measurement solution, you leave essential insights on the table that [...]
How to Create a Successful Marketing Plan for Your Accounting Firm
The accounting industry is highly competitive, especially with the rise of online and mobile finance apps. It's crucial to have a strong marketing strategy to attract clients and show them the value of dealing with real people. By providing a unique customer experience, you can attract a loyal audience [...]
How to Build a Strong Brand Identity for Your Accounting Firm
Having a clear Brand Identity not only helps you promote consistency within your firm, but also targets your ideal audience. People want to support companies with a strong and unique philosophy. We will explore the concepts accounting professionals can use to define your Brand. Connecting with your clients in [...]
Maximizing Business Development Opportunities through Trade Associations: Seven Proven Steps for Financial Advisors and Accountants
Joining trade associations can be overwhelming, with many members rarely attending meetings. However, the strategy we use for becoming actively involved in a target association will help you bring value and gain new business within one year’s time – if you follow our recommendations. Here are seven key steps to [...]
Unifying Your Brand Identity: The Importance of a Brand Standards Kit
Unifying Your Brand Identity: Understanding the Importance of a Brand Standards Kit Sometimes marketing terminology can be confusing, right? We get it. It can sometimes be confusing for us too. One of the questions we often get is, “what is a brand standards kit and why do we need [...]
