Based in MN | Serving clients throughout the Greater Twin Cities, Minnesota, the Midwest & virtually across the U.S.
Why Choose Align Marketing Group?
We specialize in providing out-sourced, strategic marketing services for professional service firms – including accounting firms, financial services firms, healthcare consulting firms, and AEC firms. With deep expertise in these industries, we work with firms across Minnesota, the Twin Cities, the Midwest, and beyond generate quality leads, build lasting credibility, and achieve sustainable growth.
Key Differentiators
Three Industries. Not Twelve.
We market for accounting and CPA firms, financial advisory firms, and AEC firms, full stop. You won’t spend the first quarter teaching us peer review, fiduciary rules, or how a design-build RFP actually gets won. That focus is why our clients stay: several relationships are past the seven-year mark.
Your Marketing Department, Not a Vendor
You get a strategist, a dedicated project manager, and a team that plugs into your firm the way an internal department would, without the payroll, the recruiting, or the turnover. Scale us up for a launch, dial us back when things are steady. Clients describe it as an extension of their team, and that's the standard we hold ourselves to.
Strategy and Execution Under One Roof
Consultants hand you a plan and leave. Production shops execute without a plan. We do both: a documented marketing strategy with an implementation calendar, then the people who actually publish the blogs, build the pages, and run the campaigns against it. Nothing stalls in the gap between thinking and doing.
Built to Be Found by Search and AI
As an AI Smart Agency™, we write content structured for how people search now, including AI answer engines. That means named human authors with verifiable credentials, cited sources, and content organized so AI tools can retrieve and quote it. AI speeds the work up; experienced marketers own the strategy and sign off on every word.
We Market for Talent, Too
Accounting and AEC firms don’t just need clients, they need people, and the talent shortage is the constraint on growth for most of them. We run recruitment marketing alongside client acquisition: careers pages, culture content, and campaigns that make your firm the one candidates choose.
Experienced Strategists on Every Engagement
Every Align marketer is an experienced practitioner who has led marketing. That seniority shows up in the work, sharper questions early, less time spent bringing us up to speed, and guidance from people who have navigated your challenges before. The team you meet is the team you work with.
Our Core Values
- Professionalism – We act with integrity and excellence in every interaction.
- Reliability – You can count on us to deliver on time and on strategy.
- Growth-Mindedness – We pursue continuous improvement for our clients and ourselves.
- Coachability – We value feedback and collaboration that drive better outcomes.
- Capability – Our experience and skill set ensure high-quality, results-driven work.
- Initiative – We take proactive steps to move your marketing forward.
If you’re ready to work with an experienced and professional team that can help you with everything from content to strategic marketing, let’s talk.
Who We Serve
We partner with professional service firms that want predictable growth, stronger client relationships, and measurable marketing results:
Our best-fit clients typically:
- Lack an internal marketing team or have limited marketing support
- Are coachable, decisive, growth-oriented, and collaborative
- Seek a trusted partner to provide strategic, sustainable marketing that drives business growth
Our Services:
We offer full-service marketing for professional and technical firms. Each service is tailored to your industry, location, and growth goals.
Branding & Messaging
Learn MoreBranding & Messaging
Define your firm’s unique voice and value proposition. Build messaging that resonates with accounting, financial, AEC, and professional service clients.
Marketing Strategy & Business Development Coaching
Learn MoreMarketing Strategy & Business Development Coaching
Develop a clear growth roadmap. Train your team in consultative sales, referral generation, and marketing execution.
Content & Thought Leadership
Learn MoreContent & Thought Leadership
Ghostwritten blogs, white papers, case studies, social content- crafted for your industry. Build authority and nurture leads.
Digital Marketing & SEO
Learn MoreDigital Marketing & SEO
Local and niche keyword optimization drives traffic and leads. Target searches like “accounting firm Minneapolis,” “AEC marketing Minnesota,” or “financial advisory marketing Twin Cities.”
Web Design & Development
Learn MoreWeb Design & Development
Responsive, custom websites that highlight services, showcase your team, and convert visitors into clients.
Recruitment Marketing
Learn MoreRecruitment Marketing
Attract and retain top talent. Promote your firm culture and positions through strategic campaigns.
Our Process
We combine strategy, execution, and measurement to deliver tangible results:
- Discovery: Understand your firm, clients, and growth goals.
- Strategy: Develop a tailored marketing plan aligned with your industry and location.
- Implementation: Execute campaigns, create content, and optimize digital channels.
- Analysis & Growth: Track results, refine campaigns, and accelerate growth.
Locations We Serve
We work with clients across Minnesota, the Greater Twin Cities, the Midwest, and virtually nationwide:
- Twin Cities / Minneapolis / St. Paul
- Greater Minnesota & Upper Midwest (WI, IA, SD, ND)
- Virtual / Remote Clients Across the U.S.
Twin Cities / Minneapolis / St. Paul
Greater Minnesota & Upper Midwest (WI)
Greater Minnesota & Upper Midwest (IA)
Greater Minnesota & Upper Midwest (SD)
Greater Minnesota & Upper Midwest (ND)
Blog
Why Engineering Firms Struggle with Marketing
Many engineering firms have built successful businesses through technical expertise, strong reputations, and long-standing client relationships. For years, referrals and repeat business may have provided a relatively steady stream of new opportunities. But what happens when your firm wants to grow beyond its existing network? One of the most [...]
The Importance of Marketing Strategy Before Marketing Tactics
One of the most common marketing mistakes professional services firms make is starting in the middle. Rather than developing a clear marketing strategy first, firms often jump straight into tactics: Investing in better SEO. Launching a new website. Increasing LinkedIn activity. Publishing a blog. Starting an email campaign. Each [...]
Professional Services Marketing: Quality Over Quantity
When professional services firms talk to me about marketing, one of the most common things I hear is, “We need more leads.” But do you really need more leads? Or do you need more of the right leads? There’s a big difference. For accounting firms, financial advisory firms, A/E/C firms, [...]
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