How a Fractional CMO Can Transform Your Accounting Firm

Running a business is no small deed, right? With client work and daily operations taking center stage, marketing often gets pushed to the back burner. Sound familiar?  This is where a fractional chief marketing officer (CMO) comes in. They’re a cost-effective solution for firms without a dedicated marketing team. But [...]

By Kristy Gusick|2024-09-20T03:23:20-05:00August 26, 2024|

Lead Generation vs. Lead Nurturing: What’s the Difference?

You've launched your business, your website is up and running, and now you're ready to conquer the financial advisory market. But before you can start raking in the clients, you need to first capture the interest of potential customers and then guide them along the path towards your firm. That's [...]

By Kristy Gusick|2024-09-20T03:45:06-05:00July 15, 2024|
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