Streamline Your Marketing Strategy with Repurposed Content

We all know how tough it can be to keep coming up with fresh content.  It feels like an endless cycle of brainstorming, writing, and posting. But what if there’s a more innovative way to consistently generate content without reinventing the wheel? Ever tried repurposed content? It’s a strategy that [...]

By Kristy Gusick|2024-09-19T11:27:26-05:00September 24, 2024|

Custom vs. Subscription Websites for Financial Firms

In today’s digital age, a website is more than just an online presence; it's a crucial tool for marketing, client acquisition, recruitment, and brand differentiation. For financial advisory and accounting firms, choosing the right type of website can significantly impact growth and success. While many firms may initially lean toward [...]

By Kristy Gusick|2024-09-20T02:50:36-05:00September 11, 2024|

The Power of a Great Website Bio

Ever find yourself clicking on the "About" or "BIO" page when you visit a new website? You're not alone! For accounting and financial firms, the bio page is not just a mere formality—it's a powerful tool that can build trust, showcase expertise, and ultimately attract new clients. It gives visitors [...]

By Kristy Gusick|2024-09-20T03:02:44-05:00September 9, 2024|

Elevate Your Brand: Integrating UX into Your Marketing Strategy

Have you ever been frustrated while using a website or an app? Or have you had the opposite experience, where everything worked seamlessly? This is what we call "User Experience" (UX). UX is a fancy term for how people interact with digital products like websites, apps, and software. It's about [...]

By Kristy Gusick|2024-09-20T03:11:42-05:00September 3, 2024|

SEO Hygiene Tips to Prevent Google Deindexation of Your Site

What if, one day, you discovered that your website had disappeared from Google search results? Scary thought, right? This can happen if your site gets deindexed by Google. Without indexing, your site won't appear in search results, meaning potential clients won't find you when looking for your services. This is [...]

By Kristy Gusick|2024-09-20T04:03:24-05:00August 9, 2024|

Cybersecurity: Keeping Your Website Safe and Secure

Today the internet is our playground, marketplace, and connection to the world. Whether you're a small firm owner, a freelancer, or just someone with a personal website, your online presence is precious. But with the internet's boundless opportunities, so are cybersecurity threats. Understanding the ins and outs of website security [...]

By Kristy Gusick|2024-06-19T06:02:24-05:00June 17, 2024|

Don’t Neglect SEO Hygiene: How to Keep Your Website Thriving

You’ve created your new website so what’s next?  SEO ‘hygiene’ is very important.   Every click, tap, and scroll holds the potential to make or break your online presence. Mastering the art of Search Engine Optimization (SEO) is akin to unlocking an abundance of online visibility and success. But amidst the [...]

By Kristy Gusick|2024-07-15T07:15:07-05:00June 3, 2024|

The Imperative of ADA Compliance for Websites

When the Minnesota Society of CPAs (MNCPA) invited Align Marketing Group CEO Kristy Gusick to contribute a guest blog, she recognized it as a chance to provide valuable insights on the importance of understanding and complying with ADA regulations for websites. Proactive ADA Compliance Web accessibility is more than a [...]

By Kristy Gusick|2024-06-25T23:37:51-05:00May 27, 2024|

Online Reviews: A Key Strategy for Financial Advisors

In today's digital age, online reviews wield immense influence over consumer decisions across every industry, including financial advisory services. Yet, many advisors adopt a passive "wait and see" stance toward leveraging online reviews as part of their marketing strategy. This approach, however, carries significant risks that could impact an [...]

By Whit Lanier|2024-05-21T08:33:03-05:00May 20, 2024|

Basics of Using AI: Simple Everyday Tips and Tricks

Let's dive into the AI world! In a recent webinar, we explored ChatGPT, a super user-friendly AI tool that's been turning heads lately. But don't be fooled by its simplicity—it's got some serious potential. We stressed the importance of treating ChatGPT like your trusty virtual assistant, providing context to get [...]

By Kristy Gusick|2024-05-02T01:18:35-05:00April 8, 2024|
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