Strategy Archives - Align Marketing Group

Important Questions to Ask Before Hiring a Marketing Firm

You know better than to jump into a relationship with an out-sourced vendor without doing all research. As a discerning professional, you qualify everyone—from clients to referral sources to support staff—to make sure they are the right match for you and your practice. The same goes for hiring a [...]

By Kristy Gusick|2023-03-23T13:06:18+00:00July 7, 2022|

How to Determine the Right Marketing Budget for Your Firm

One of the most common questions we get when we are talking with financial advisory firms and accounting firms is “what should we be spending on marketing?” Because people seem to always be looking for direction on how to structure their marketing budget, we wanted to share some of the [...]

By Kristy Gusick|2022-09-08T23:10:45+00:00June 29, 2022|