You’ve created your new website so what’s next? SEO ‘hygiene’ is very important. Every click, tap, and scroll holds the potential to make or break your online presence. Mastering the art of Search Engine Optimization (SEO) is akin to unlocking an abundance of online visibility and success. But amidst the [...]
When the Minnesota Society of CPAs (MNCPA) invited Align Marketing Group CEO Kristy Gusick to contribute a guest blog, she recognized it as a chance to provide valuable insights on the importance of understanding and complying with ADA regulations for websites. Proactive ADA Compliance Web accessibility is more than a [...]
In today's digital age, online reviews wield immense influence over consumer decisions across every industry, including financial advisory services. Yet, many advisors adopt a passive "wait and see" stance toward leveraging online reviews as part of their marketing strategy. This approach, however, carries significant risks that could impact an [...]
Let's dive into the AI world! In a recent webinar, we explored ChatGPT, a super user-friendly AI tool that's been turning heads lately. But don't be fooled by its simplicity—it's got some serious potential. We stressed the importance of treating ChatGPT like your trusty virtual assistant, providing context to get [...]
Managing a financial services firm can sometimes feel like spinning a hamster wheel. It’s an endless cycle of on-boarding and off-boarding employees and clients, buried in day-to-day tasks without taking measurable steps toward sustained growth. Maybe you’ve even grown the firm unintentionally, adding more production employees without putting the [...]
Artificial intelligence (AI) clearly stands as a powerful ally in the digital world, offering boundless opportunities for innovation and efficiency. Yet, there lie potential risks and disadvantages that accompany the adoption of AI in marketing strategies. Let's delve into the realm of AI in digital marketing, exploring its potential and [...]
You are full of fascinating information that your current and prospective clients are interested in. What is the easiest way to share your knowledge? You could definitely write the content yourself, but many busy professionals have found that it’s easier to work with a ghostwriter. First, let’s review some [...]
