Yes, this typically happens during the audit and planning process. We will do a deep dive to assess what your past, current and potential future target market looks like. With that said, sometimes new potential target markets arise as we are working together. Target markets should become more refined as time goes on if your marketing is doing its job. We base our recommendations on the information you provide us around your current client base, your past client experience and your aspirational future clients. We also conduct our own research into your competitive landscape and your potential opportunities within a proposed niche.