Website Development Best Practices

When it comes to maintaining your website’s health, it's easy to assume everything is covered. But some critical aspects often slip through the cracks. It’s not just about having a pretty design; your site needs to run smoothly and efficiently to attract and retain visitors. A site that’s slow, hard [...]

By Kristy Gusick|2024-11-13T00:46:26-06:00November 11, 2024|

Elevate Your Brand: Integrating UX into Your Marketing Strategy

Have you ever been frustrated while using a website or an app? Or have you had the opposite experience, where everything worked seamlessly? This is what we call "User Experience" (UX). UX is a fancy term for how people interact with digital products like websites, apps, and software. It's about [...]

By Kristy Gusick|2024-09-20T03:11:42-05:00September 3, 2024|

How a Fractional CMO Can Transform Your Accounting Firm

Running a business is no small deed, right? With client work and daily operations taking center stage, marketing often gets pushed to the back burner. Sound familiar?  This is where a fractional chief marketing officer (CMO) comes in. They’re a cost-effective solution for firms without a dedicated marketing team. But [...]

By Kristy Gusick|2024-09-20T03:23:20-05:00August 26, 2024|

Leveraging Social Media for Recruitment Success

If you're aiming to attract top talent, you've probably realized that the traditional recruitment methods just aren't cutting it anymore. That’s where social media comes in. With platforms like LinkedIn, Facebook, X (previously known as Twitter), and Instagram, you can reach a vast audience and connect with candidates in ways [...]

By Kristy Gusick|2024-07-31T14:18:26-05:00June 24, 2024|

Cybersecurity: Keeping Your Website Safe and Secure

Today the internet is our playground, marketplace, and connection to the world. Whether you're a small firm owner, a freelancer, or just someone with a personal website, your online presence is precious. But with the internet's boundless opportunities, so are cybersecurity threats. Understanding the ins and outs of website security [...]

By Kristy Gusick|2024-06-19T06:02:24-05:00June 17, 2024|

Optimizing CRM Systems for Financial Advisory Firms

In the dynamic landscape of financial advisory services, a robust Customer Relationship Management (CRM) system stands as a cornerstone for success. By effectively leveraging CRM capabilities, advisory firms can propel themselves toward enhanced client satisfaction, streamlined operations, and sustainable business growth. This article delves into key areas of focus [...]

By Tim Jackson|2024-06-27T09:59:21-05:00June 10, 2024|

The Imperative of ADA Compliance for Websites

When the Minnesota Society of CPAs (MNCPA) invited Align Marketing Group CEO Kristy Gusick to contribute a guest blog, she recognized it as a chance to provide valuable insights on the importance of understanding and complying with ADA regulations for websites. Proactive ADA Compliance Web accessibility is more than a [...]

By Kristy Gusick|2024-06-25T23:37:51-05:00May 27, 2024|

Online Reviews: A Key Strategy for Financial Advisors

In today's digital age, online reviews wield immense influence over consumer decisions across every industry, including financial advisory services. Yet, many advisors adopt a passive "wait and see" stance toward leveraging online reviews as part of their marketing strategy. This approach, however, carries significant risks that could impact an [...]

By Whit Lanier|2024-05-21T08:33:03-05:00May 20, 2024|

The Marketing Power of Financial Advisor Reviews & Testimonials

Imagine scrolling through your app store, debating between two nearly identical apps. Suddenly, one catches your eye with amazing reviews and heartfelt testimonials. Which one are you more likely to trust? Online reviews wield unprecedented power in today’s cyber-dependent world, shaping consumer decisions and influencing brand perceptions. Whether it's choosing [...]

By Kristy Gusick|2024-07-15T07:10:09-05:00May 14, 2024|
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