Custom vs. Subscription Websites for Financial Firms

In today’s digital age, a website is more than just an online presence; it's a crucial tool for marketing, client acquisition, recruitment, and brand differentiation. For financial advisory and accounting firms, choosing the right type of website can significantly impact growth and success. While many firms may initially lean toward [...]

By Kristy Gusick|2024-09-20T02:50:36-05:00September 11, 2024|

Elevate Your Brand: Integrating UX into Your Marketing Strategy

Have you ever been frustrated while using a website or an app? Or have you had the opposite experience, where everything worked seamlessly? This is what we call "User Experience" (UX). UX is a fancy term for how people interact with digital products like websites, apps, and software. It's about [...]

By Kristy Gusick|2024-09-20T03:11:42-05:00September 3, 2024|

SEO Hygiene Tips to Prevent Google Deindexation of Your Site

What if, one day, you discovered that your website had disappeared from Google search results? Scary thought, right? This can happen if your site gets deindexed by Google. Without indexing, your site won't appear in search results, meaning potential clients won't find you when looking for your services. This is [...]

By Kristy Gusick|2024-09-20T04:03:24-05:00August 9, 2024|

Lead Generation vs. Lead Nurturing: What’s the Difference?

You've launched your business, your website is up and running, and now you're ready to conquer the financial advisory market. But before you can start raking in the clients, you need to first capture the interest of potential customers and then guide them along the path towards your firm. That's [...]

By Kristy Gusick|2024-09-20T03:45:06-05:00July 15, 2024|

Cybersecurity: Keeping Your Website Safe and Secure

Today the internet is our playground, marketplace, and connection to the world. Whether you're a small firm owner, a freelancer, or just someone with a personal website, your online presence is precious. But with the internet's boundless opportunities, so are cybersecurity threats. Understanding the ins and outs of website security [...]

By Kristy Gusick|2024-06-19T06:02:24-05:00June 17, 2024|

Don’t Neglect SEO Hygiene: How to Keep Your Website Thriving

You’ve created your new website so what’s next?  SEO ‘hygiene’ is very important.   Every click, tap, and scroll holds the potential to make or break your online presence. Mastering the art of Search Engine Optimization (SEO) is akin to unlocking an abundance of online visibility and success. But amidst the [...]

By Kristy Gusick|2024-07-15T07:15:07-05:00June 3, 2024|

The Imperative of ADA Compliance for Websites

When the Minnesota Society of CPAs (MNCPA) invited Align Marketing Group CEO Kristy Gusick to contribute a guest blog, she recognized it as a chance to provide valuable insights on the importance of understanding and complying with ADA regulations for websites. Proactive ADA Compliance Web accessibility is more than a [...]

By Kristy Gusick|2024-06-25T23:37:51-05:00May 27, 2024|
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