Thought Leadership Strategy: Build Brand Visibility for Your Firm

In today’s competitive market, technical expertise alone doesn’t differentiate your firm. Whether you're a financial advisor, CPA, engineer, attorney, or consultant, delivering high-quality service is expected—but it's no longer enough to stand out. To build trust and attract ideal clients, your expertise needs to be visible, relevant, and consistent. [...]

By Kristy Gusick|2025-07-01T07:03:03-05:00June 30, 2025|

Identify A-Level Clients to Grow a Profitable Business

If you’ve ever found yourself pouring endless time and energy into relationships that drain more than they deliver, you know the importance of identifying your A-level clients. Too often, client evaluations rely solely on revenue numbers or personal impressions. The reality is that the best clients consistently reflect both [...]

By Kristy Gusick|2025-06-17T00:12:58-05:00June 2, 2025|

Future-Proof Your Business Development Strategies

Referrals are slowing down. Cold outreach is colder than ever. Meanwhile, your competition is showing up in your clients’ inboxes, on LinkedIn, and in Google search results. You will fall behind if you’re still relying on the old playbook.  Business development has changed. What worked five or ten years ago [...]

By Kristy Gusick|2025-05-06T00:06:53-05:00May 5, 2025|

Outsourced CMO Solutions: Elevate Your Firm’s Marketing

Do you ever feel like marketing is just another thing pulling you away from serving your clients? As a financial advisor, accountant or other professional, you are likely focused on serving clients and managing your firm. But let’s face it: without a strong marketing strategy, even the best firms can [...]

By Kristy Gusick|2025-05-28T05:14:21-05:00March 10, 2025|

Outsourcing Marketing: Unlock Growth and Maximize Value

If you’ve ever felt like marketing your firm is a full-time job (on top of your actual full-time job), you’re not alone. As a financial advisor, your expertise lies in managing finances, not hashtags, website development, and Google algorithms—so why not let someone else handle it? Outsourcing your marketing is [...]

By Kristy Gusick|2025-05-28T05:37:13-05:00February 17, 2025|

Marketing Planning for 2025 – A Guide for Financial Advisory Firms

In 2025, financial advisory firms face unprecedented challenges and opportunities. The rapid evolution of client expectations and a crowded marketplace requires a well-thought-out marketing strategy. Tailored marketing planning for financial advisors can help your firm stand out, attract high-value clients, and build long-term relationships.  Without a clear roadmap, your firm [...]

By Kristy Gusick|2025-03-05T14:12:12-06:00January 28, 2025|

Marketing Planning for 2025 – A Guide for Accounting Firms

As 2025 begins, accounting firms must prepare to navigate a competitive landscape where client expectations are higher than ever. Whether your firm specializes in tax preparation, outsourced CFO services, payroll management, or audit readiness, having a well-structured marketing plan is essential to stand out and attract the right clients.  Strategic [...]

By Kristy Gusick|2025-03-05T14:14:12-06:00January 14, 2025|

How to Measure ROI with your Outsourced Marketing Firm

When you partner with an outsourced marketing firm like Align Marketing Group, you’re investing in your business’s long-term growth and brand development. But how do you measure the return on this investment (ROI), especially when it’s a strategic engagement designed to build a solid marketing infrastructure? You can capture a [...]

By Kristy Gusick|2025-02-26T03:02:23-06:00December 16, 2024|

Using Client Referrals to Grow Your Financial Advisory Practice

Client referrals have long been the foundation of growth for many financial advisors. In fact, studies show that 75%-80% of a financial advisor’s new clients come from referrals. This statistic underlines the immense value of a robust referral strategy. By taking a proactive approach, you can build a client base [...]

By Kristy Gusick|2025-02-25T07:24:28-06:00December 2, 2024|

Brand Message vs. Elevator Speech: How They Differ and When to Use Each

You’ve got the expertise, the credentials, and the passion, but how do you communicate that to potential clients quickly and effectively? A well-crafted marketing brand message strategy and an effective elevator speech are two powerful tools. Yet, many professionals struggle to define and refine these essential elements. This article [...]

By Kristy Gusick|2025-05-15T05:16:55-05:00November 18, 2024|
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