JAK + Co.
Website Redesign & More
The Problem
JAK + Co. CPAs wanted a rebranded website on a more modern, secure platform that could support their ever-expanding website library of educational content and multimedia communication channels. They also needed to incorporate a recruiting marketing strategy to attract top talent to their firm.
Before and After
The Solution
The WordPress platform was chosen based on its adaptability, integrated content management system (CMS), and established security features. This system is effective for managing JAK + Co.’s growing collection of materials, and is easy to update with new blogs, services, career openings, team member bios, etc. The JAK + Co. brand is represented in a more modern, yet accessible way. Team voices are more prominent, and we showcase their expertise, culture and community involvement.
“Need help positioning your brand so that it delivers results? Want to strengthen your brand starting with design or messaging? Need a refresh to represent your firm? Whatever you need, our team of marketing experts can help!”
The Results
JAK + Co. leadership were impressed with the new look, particularly the careers page, and started receiving positive feedback on it soon after launch. The updated website content and design ensures continued relevance with new recruits, team members, and potential clients. Align strengthened JAK + Co.’s brand presence across social media with an expanded digital footprint and purposeful incorporation of culture elements. We supported content growth on YouTube and on the website as a destination for social channels.
