How We Determine the Right Marketing Retainer for Your Firm

One of the first questions we hear after presenting a completed marketing plan is: "So...what level of ongoing marketing support do you recommend?"  It's a fair question, and the answer is never the same.  At Align Marketing Group, we don't believe in forcing every client into a predetermined package or recommending a monthly retainer [...]

By Kristy Gusick|2026-08-04T09:23:48-05:00July 14, 2026|

2026 Marketing Budget Benchmarks for Firms

Marketing continues to evolve quickly across professional services, and marketing budget benchmarks are now a critical part of growth planning. Referral-driven growth alone is no longer reliable, as firms increasingly compete on digital presence, expertise, trust, and relationship depth. Whether you are an accounting firm, financial advisory practice, consulting [...]

By Kristy Gusick|2026-08-03T02:39:46-05:00January 19, 2026|
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