Getting Fewer Website Visitors? AI Search Is Probably Why

What are Google AI Overviews and AI Mode Google AI Overviews are the AI-generated summary boxes that now appear at the top of regular search results. Instead of clicking through to a website, users get a synthesized answer directly on the results page, pulled from sources Google considers authoritative. [...]

By Kristy Gusick|2026-07-09T13:57:00-05:00June 30, 2026|

AI the New SEO: How Financial Advisors Can Win in Search

The way people search is changing—and your marketing strategy should reflect that. AI the new SEO is no longer a distant concept—it’s the reality reshaping how users find and choose financial advisors and professional firms. AI tools like ChatGPT, Perplexity, and Claude are becoming the new search bar for [...]

By Kristy Gusick|2026-03-06T02:13:07-06:00September 2, 2025|
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