SEO for Brand Awareness: 5 Ways Firms Get Known

Your organic traffic is down. Maybe 20%, maybe more. Your pipeline looks about the same, your referrals are steady, and new prospects still arrive already knowing who you are.  Somewhere in the next few months, someone in a partner meeting is going to look at that traffic chart and ask why you’re still paying for SEO.  That’s the [...]

By Kristy Gusick|2026-08-19T03:26:09-05:00August 11, 2026|

Getting Fewer Website Visitors? AI Search Is Probably Why

What are Google AI Overviews and AI Mode? Google AI Overviews are the AI-generated summary boxes that now appear at the top of regular search results. Instead of clicking through to a website, users get a synthesized answer directly on the results page, pulled from sources Google considers authoritative. [...]

By Kristy Gusick|2026-08-04T09:24:45-05:00June 30, 2026|
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