Top Website Mistakes Accounting Firms Make

Imagine a potential client searching for an accounting firm online. They come across your website and click the link, but they're greeted with slow load times, outdated design, and confusing navigation. Within seconds, they hit the back button and chose a competitor.   Your website is often the first impression prospects [...]

By Kristy Gusick|2025-04-15T00:03:21-05:00April 14, 2025|

Pros and Cons of SEO vs. SEM for Professional Services Firms

SEO vs. SEM: A Quick Overview  Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are two different strategies for increasing online visibility. SEO focuses on improving a website’s organic rankings through content, keywords, backlinks, and technical optimizations. It’s a long-term strategy that builds credibility and attracts high-quality leads over [...]

By Kristy Gusick|2025-04-01T00:25:06-05:00March 31, 2025|
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