Brand Strategy Archives | Align Marketing Group

The Power of Branding for Financial Advisory Firms

When you hear the word “branding,” what’s the first thing that comes to mind? A sleek logo? A catchy slogan? Maybe the colors on a business card? While those things are important, they’re just scratching the surface. If you’re in the financial advisory world, you already know that reputation is [...]

By Kristy Gusick|2025-03-05T14:20:52-06:00February 24, 2025|

Brand Message and Image: Key to Your Firm’s Alignment

In the financial advisory and accounting sectors, a strong brand is no longer a luxury—it's a necessity. Your brand sets the tone for how clients perceive your expertise, trustworthiness, and value. Two key elements—your brand message and brand image—are at the core of every effective brand. The brand message defines [...]

By Kristy Gusick|2025-02-25T07:15:32-06:00October 14, 2024|