Recruitment Marketing
for Financial Services Firms and CPA Firms
Recruit and Retain Top Talent with Recruitment Marketing Strategies
Your firm is only as strong as your people. But recruiting and retaining talented professionals can be a serious challenge, especially in a competitive market. Finding the right person is one thing—but how do you get them to decide to join your firm?
Attracting top-notch professionals who will be a good fit for your firm requires more than posting an ad on LinkedIn or Indeed. It involves building relationships, showcasing your firm’s culture and, perhaps most important, solidifying your firm’s brand as a standout employer.
With a deep understanding of the financial services and accounting industries, Align can help you develop a recruitment marketing strategy that sets your firm apart.
Specializing in marketing for CPA firm and financial services firm talent acquisition
Marketing your firm to prospective hires is different than marketing it to prospective clients. You need to showcase your firm’s culture, employee benefits, and workplace environment. But before you do any of this, it’s important to understand your audience.
To put your firm in the best light, we partner with you to develop recruitment marketing strategies for attracting and retaining your ideal hire. This could include creating your employer brand, laying out a plan for talent acquisition, and engaging potential candidates. As specialists in the accounting and financial services industries, we bring best practices as well as knowledge of market trends to your employee recruitment program.
Crafting compelling employer branding
Your client-facing brand is not the same as your employee-facing brand. That said, each informs the other. Having a strong employer brand sets your firm apart—both in the eyes of your prospective hires as well as those of your clients and prospects.
To help you unearth what makes a career at your firm unique, our marketing strategists use tactics such as interviewing employees, researching your competitors, and, if applicable, conducting a brand audit. By digging into your firm’s stories and experiences, we can create a brand that attracts the right professionals to your team.
Developing talent acquisition strategies
Hiring top talent requires more than simply creating a job posting. It starts with defining specific skill requirements, identifying essential qualifications, and anticipating your firm’s future staffing needs.
At Align, we work with you to create a strategy that leverages these insights, traditional and digital recruitment channels, and your professional networks and associations. From showcasing your company’s value proposition to implementing employee referral programs, we help you build a robust talent acquisition strategy that gets results.
Managing candidate relationships
Recruiting talented candidates is only half the battle—how do you keep them engaged and interested in your firm?
To help you foster these relationships, our marketing strategists will work with you to develop a comprehensive candidate engagement strategy. This could include establishing personalized communication and touch points with potential candidates; building a talent pipeline for your firm’s future hiring needs; and providing feedback and maintaining positive relationships with your top candidates.
Measuring success in recruitment marketing
Just like when marketing to clients and prospects, it’s important to measure your firm’s recruitment marketing success.
To give you an idea of where your firm stands, our marketing strategists begin by identifying relevant metrics. These could include tracking and analyzing candidate sources and conversion rates and assessing the quality of hires and their long-term retention. With these data-driven insights, we can help you continually improve—or, if needed, adapt—your firm’s recruitment marketing efforts.
Grow your team the right way with recruitment marketing for financial services firms and CPA firms
If you’re concerned about recruiting and retaining talented professionals to your firm’s ranks, we can help.
When you partner with Align, you gain access to a dedicated, proven team of marketing professionals who know the nuances of your industry. With more than 150 years of combined experience in driving growth for CPA and financial advisory firms, we can develop recruitment marketing strategies that attract your ideal candidate.
Engaging in recruitment marketing is an investment in your firm’s future. If you’d like to explore strategies for bringing additional talent to your team, contact us today
Frequently Asked Questions