Why Spam Is a Growing Threat to All Websites 

In today’s digital landscape, spam isn’t just a nuisance for a few websites—it’s a pervasive problem affecting every corner of the internet. As cybercriminals refine their tactics, the volume and sophistication of spam bots have surged dramatically. According to Cloudflare’s 2023 Bot Traffic Report, nearly 40% of global web traffic [...]

By Kristy Gusick|2025-03-05T14:21:44-06:00March 3, 2025|

Maximize SEO and Trust with Website Videos

It’s no secret that adding video to your website can make a big impact! For financial advisors, video is a simple way to bring your expertise to life and keep visitors engaged. This guide outlines two approaches to creating custom educational videos or using high-quality, pre-made videos that are ready [...]

By Kristy Gusick|2025-03-05T14:16:20-06:00February 3, 2025|

Website Development Best Practices

When it comes to maintaining your website’s health, it's easy to assume everything is covered. But some critical aspects often slip through the cracks. It’s not just about having a pretty design; your site needs to run smoothly and efficiently to attract and retain visitors. A site that’s slow, hard [...]

By Kristy Gusick|2024-11-13T00:46:26-06:00November 11, 2024|

Streamline Your Marketing Strategy with Repurposed Content

We all know how tough it can be to keep coming up with fresh content.  It feels like an endless cycle of brainstorming, writing, and posting. But what if there’s a more innovative way to consistently generate content without reinventing the wheel? Ever tried repurposed content? It’s a strategy that [...]

By Kristy Gusick|2025-02-25T07:13:36-06:00September 24, 2024|

Custom vs. Subscription Websites for Financial Firms

In today’s digital age, a website is more than just an online presence; it's a crucial tool for marketing, client acquisition, recruitment, and brand differentiation. For financial advisory and accounting firms, choosing the right type of website can significantly impact growth and success. While many firms may initially lean toward [...]

By Kristy Gusick|2025-02-13T06:55:50-06:00September 11, 2024|

The Influence of a Great Website Bio

Ever find yourself clicking on the "About" or "BIO" page when you visit a new website? You're not alone! For accounting and financial firms, the bio page is not just a mere formality—it's a powerful tool that can build trust, showcase expertise, and ultimately attract new clients. It gives visitors [...]

By Kristy Gusick|2024-10-16T09:39:45-05:00September 9, 2024|

Elevate Your Brand: Integrating UX into Your Marketing Strategy

Have you ever been frustrated while using a website or an app? Or have you had the opposite experience, where everything worked seamlessly? This is what we call "User Experience" (UX). UX is a fancy term for how people interact with digital products like websites, apps, and software. It's about [...]

By Kristy Gusick|2024-09-20T03:11:42-05:00September 3, 2024|

SEO Hygiene Tips to Prevent Google Deindexation of Your Site

What if, one day, you discovered that your website had disappeared from Google search results? Scary thought, right? This can happen if your site gets deindexed by Google. Without indexing, your site won't appear in search results, meaning potential clients won't find you when looking for your services. This is [...]

By Kristy Gusick|2025-02-13T07:07:38-06:00August 9, 2024|

Cybersecurity: Keeping Your Website Safe and Secure

Today the internet is our playground, marketplace, and connection to the world. Whether you're a small firm owner, a freelancer, or just someone with a personal website, your online presence is precious. But with the internet's boundless opportunities, so are cybersecurity threats. Understanding the ins and outs of website security [...]

By Kristy Gusick|2025-02-13T06:55:59-06:00June 17, 2024|

Don’t Neglect SEO Hygiene: How to Keep Your Website Thriving

You’ve created your new website so what’s next?  SEO ‘hygiene’ is very important.   Every click, tap, and scroll holds the potential to make or break your online presence. Mastering the art of Search Engine Optimization (SEO) is akin to unlocking an abundance of online visibility and success. But amidst the [...]

By Kristy Gusick|2025-02-25T07:19:54-06:00June 3, 2024|
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