Do you ever feel like marketing is just another thing pulling you away from serving your clients? As a financial advisor, accountant or other professional, you are likely focused on serving clients and managing your firm. But let’s face it: without a strong marketing strategy, even the best firms can [...]
When you hear the word “branding,” what’s the first thing that comes to mind? A sleek logo? A catchy slogan? Maybe the colors on a business card? While those things are important, they’re just scratching the surface. If you’re in the financial advisory world, you already know that reputation is [...]
Accounting firms have a unique advantage in expanding into financial advisory services. You already have a trusted client base and a deep understanding of financial matters. So why not leverage these strengths to introduce or grow a financial advisory arm? With a strategic financial advisory marketing approach, you can seamlessly [...]
Let’s face it—your clients are searching for answers online. If you’re not the one providing those answers, someone else will. Content marketing allows you to provide these answers and connect with potential clients. Every blog, video, or email you create brings you one step closer to prospective clients. This guide [...]
When you partner with an outsourced marketing firm like Align Marketing Group, you’re investing in your business’s long-term growth and brand development. But how do you measure the return on this investment (ROI), especially when it’s a strategic engagement designed to build a solid marketing infrastructure? You can capture a [...]
When it comes to maintaining your website’s health, it's easy to assume everything is covered. But some critical aspects often slip through the cracks. It’s not just about having a pretty design; your site needs to run smoothly and efficiently to attract and retain visitors. A site that’s slow, hard [...]
Have you ever been frustrated while using a website or an app? Or have you had the opposite experience, where everything worked seamlessly? This is what we call "User Experience" (UX). UX is a fancy term for how people interact with digital products like websites, apps, and software. It's about [...]
Running a business is no small deed, right? With client work and daily operations taking center stage, marketing often gets pushed to the back burner. Sound familiar? This is where a fractional chief marketing officer (CMO) comes in. They’re a cost-effective solution for firms without a dedicated marketing team. But [...]
Attracting top talent these days takes more than just a great job description and a tempting pay package. Accounting firms really need to stand out from the competition. A fantastic way to do this is through storytelling in recruitment marketing. By sharing captivating stories, firms can grab the attention of [...]
If you're aiming to attract top talent, you've probably realized that the traditional recruitment methods just aren't cutting it anymore. That’s where social media comes in. With platforms like LinkedIn, Facebook, X (previously known as Twitter), and Instagram, you can reach a vast audience and connect with candidates in ways [...]
