Thought Leadership Strategy: Build Brand Visibility for Your Firm

In today’s competitive market, technical expertise alone doesn’t differentiate your firm. Whether you're a financial advisor, CPA, engineer, attorney, or consultant, delivering high-quality service is expected—but it's no longer enough to stand out. To build trust and attract ideal clients, your expertise needs to be visible, relevant, and consistent. [...]

By Kristy Gusick|2025-07-01T07:03:03-05:00June 30, 2025|

Mastering Your Elevator Speech: How to Make Lasting Connections

Ever been rendered speechless when someone asks, “So, what do you do?” It happens all the time — and it’s completely normal. Talking about yourself and your work can feel awkward, but it doesn’t have to be. Mastering your elevator speech is about creating a genuine connection—not delivering a robotic [...]

By Kristy Gusick|2025-06-17T00:26:38-05:00June 16, 2025|

Emotional Intelligence (EQ): Boost Client Relationships and Growth

Think about the best client relationships you have. What makes them so strong? Chances are, it’s not just your financial expertise—it’s how you connect with them personally. Of course, clients care about their investments and tax strategies, but they primarily want peace of mind. They want to know they’re [...]

By Kristy Gusick|2025-04-01T11:08:28-05:00March 24, 2025|

Transparency vs Honesty: Building Client Trust

If you're offering financial advice, you know how important it is to build trust with your clients. But here's something that often gets confused—transparency vs honesty in marketing. While they're related, they aren't the same thing. Honesty has become something of a buzzword, frequently used to describe practices that are [...]

By Kristy Gusick|2025-05-28T05:11:31-05:00December 9, 2024|

Recruitment Marketing Strategies for Accounting Firms

Struggling to find and retain skilled professionals for your accounting firm? If so, you’re not alone. With qualified staff in high demand, firms across the industry are seeking effective recruitment branding strategies to stand out from the crowd. The rising talent shortage highlights the acute demand for firms to prioritize [...]

By Kristy Gusick|2025-05-15T04:41:18-05:00April 29, 2024|

Driving Growth: Impact of EOS in Your Financial Services Firm

Managing a financial services firm can sometimes feel like spinning a hamster wheel. It’s an endless cycle of on-boarding and off-boarding employees and clients, buried in day-to-day tasks without taking measurable steps toward sustained growth. Maybe you’ve even grown the firm unintentionally, adding more production employees without putting the [...]

By Kelly O’Donnell|2024-04-26T05:38:48-05:00March 21, 2024|

Mastering Difficult Client Interactions: Effective De-Escalation Strategies for Financial Professionals

In the fast-paced world of finance services, fostering strong client relationships is a crucial aspect of your job. While most client interactions are smooth and productive, there are instances when dealing with difficult clients becomes an inevitable challenge. The ability to navigate these challenging encounters with finesse and professionalism [...]

By Kristy Gusick|2024-02-13T05:52:17-06:00December 18, 2023|

The Role of Reviews in Marketing for Accounting Firms

When you’re deciding on a restaurant for dinner, chances are you pay attention to its customer reviews. The same is true for people (i.e., your potential clients) who are deciding on a CPA firm for tax or accounting services. In other words, the reviews your clients leave–or don’t leave—about [...]

By Kristy Gusick|2025-03-22T06:36:49-05:00September 14, 2023|
Go to Top