Branding
Need help positioning your brand so that it delivers results? Want to strengthen your brand starting with design or messaging? Need a refresh to represent your firm? Whatever you need, our team of marketing experts can help!
Your brand is how people perceive your accounting or financial services firm. Think of it as the essence of your business. Much more than your website or logo, your brand encompasses everything from the way you answer your phone to the color of your office walls.
Your brand should clearly represent your firm—its values, culture, and people. As you might imagine, branding is easier said than done!
At Align Marketing Group, we can help you with establishing a new brand or strengthening the one you’ve had for decades. Our branding process begins by taking an objective look at your firm. Depending on your goals, we interview employees and clients, assess your existing brand (if applicable), design or refresh your visual identity, and develop messages and brand standards that resonate with you and your audiences. (And pass muster with your compliance officers if required.)
Ready to find out what impactful branding could do for your firm?
How We Help Your Firm Grow
Branding
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Need help positioning your brand so that it delivers results? Want to strengthen your brand starting with design or messaging? Need a refresh to represent your firm? Whatever you need, our team of marketing experts can help!
Business Development
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What business development goals do you have for you and your firm’s staff? Our team can help you check them off your list. From fortifying your professional reputation to strengthening your sales skills, our proven process will help your team gain the confidence that leads to bottom-line benefits.
Client Communications
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When you need to send a message to your clients, it’s important to be clear and concise. Work with our team to create client communications that make an impact.
Content Writing
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Professionally-written and targeted content—on your website, blog posts, social media, and more—is critical to your marketing efforts. Let us create compelling content and a unique voice for your firm.
Design & Print
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Giving clients a tangible takeaway can be more impactful than asking them to view a screen. For this reason, keeping your firm’s print materials looking sharp and on-brand is a must. This is where Align can help.
Digital Marketing
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Meet your clients where they are: online. From enhancing your social media presence to producing videos, we can help you engage in meaningful, on-brand ways.
Fractional CMO
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Our fractional CMO can serve as your firm’s outsourced chief marketing officer. If your firm lacks an organized marketing team or marketing leader, this cost-effective solution may be for you.
Outsourced Marketing Department
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Marketing your accounting or financial services firm is a full-time job. If your firm doesn’t have an in-house marketing team, it can be hard to give your marketing the attention it needs. With Align as your outsourced marketing department, you get the benefits of a dedicated department without added payroll costs.
SEO
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Your prospects are using the internet more than ever to find services. Search engine optimization (SEO) is a collection of tactics used to help you achieve a higher ranking on search engines such as Google. If you’re not utilizing SEO to your firm’s advantage, you could be missing out on a lot of opportunities. Our approach to SEO is an organic approach; we work with you to identify ideal prospects and then create a customized content approach to attract those prospects to your site.
Social Media Marketing
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Social media can be a quagmire. If you don’t have a plan and a reliable way to execute it, your efforts can easily fall flat. We’ll help you leverage the right platforms for your CPA or financial services firm so you can authentically engage with your clients.
Strategic Marketing Plans
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The idea of growing your firm is thrilling. Figuring out how to make it happen can be overwhelming. Developing a strategic marketing plan is a wise first step—and we can help.
Website Design & Development
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Your website is your brand’s center stage—and often one of the earliest interactions a prospect has with your firm. An intuitively-designed, responsive website is critical to making a positive first impression.