Align Marketing Group Blog
Emotional Intelligence (EQ): Boost Client Relationships and Growth
Think about the best client relationships you have. What makes them so strong? Chances are, it’s not just your financial expertise—it’s how you connect with them personally. Of course, clients care about their investments and tax strategies, but they primarily want peace of mind. They want to know they’re in [...]
Elevate Your Practice with Business Development Coaching
Are you ready to take your firm to the next level? As a financial advisor, accountant or other professional, you’ve likely mastered the technical skills of your trade—but let’s face it, that’s only half the battle. To truly thrive, you need to be confident selling yourself and your services. And [...]
Outsourced CMO Solutions: Elevate Your Firm’s Marketing
Do you ever feel like marketing is just another thing pulling you away from serving your clients? As a financial advisor, accountant or other professional, you are likely focused on serving clients and managing your firm. But let’s face it: without a strong marketing strategy, even the best firms can [...]
Why Spam Is a Growing Threat to All Websites
In today’s digital landscape, spam isn’t just a nuisance for a few websites—it’s a pervasive problem affecting every corner of the internet. As cybercriminals refine their tactics, the volume and sophistication of spam bots have surged dramatically. According to Cloudflare’s 2023 Bot Traffic Report, nearly 40% of global web traffic [...]
The Power of Branding for Financial Advisory Firms
When you hear the word “branding,” what’s the first thing that comes to mind? A sleek logo? A catchy slogan? Maybe the colors on a business card? While those things are important, they’re just scratching the surface. If you’re in the financial advisory world, you already know that reputation is [...]
Outsourcing Marketing: Unlock Growth and Maximize Value
If you’ve ever felt like marketing your firm is a full-time job (on top of your actual full-time job), you’re not alone. As a financial advisor, your expertise lies in managing finances, not hashtags, website development, and Google algorithms—so why not let someone else handle it? Outsourcing your marketing is [...]
Marketing Guide for Accounting Firms Who Want to Expand Their Financial Advisory Division
Accounting firms have a unique advantage in expanding into financial advisory services. You already have a trusted client base and a deep understanding of financial matters. So why not leverage these strengths to introduce or grow a financial advisory arm? With a strategic financial advisory marketing approach, you can seamlessly [...]
Research-Backed Marketing Strategies That Set High-Growth Firms Apart in 2025
At Align Marketing Group, we believe it is essential for professional services firms to stay informed about the latest marketing research and trends to remain competitive. This is why we want to share the valuable insights from the recent research study by Hinge Research Institute’s 10th Annual High Growth [...]
Maximize SEO and Trust with Website Videos
It’s no secret that adding video to your website can make a big impact! For financial advisors, video is a simple way to bring your expertise to life and keep visitors engaged. This guide outlines two approaches to creating custom educational videos or using high-quality, pre-made videos that are ready [...]