Align Marketing Group Blog
Compliance Friendly Marketing for Financial Advisors
The financial advisory industry is unlike any other when it comes to marketing. Advisors and firms are not only tasked with building trust, attracting new clients, and retaining existing ones, but they must also do so under the watchful eye of governing entities and strict compliance rules. For many [...]
Website Design, SEO, Content Creation- Guide for Growth
If you’ve ever wondered why your marketing efforts feel disjointed, you’re not alone. Many firms invest in website design, SEO, and content creation independently, only to find that the results don’t add up. The truth is simple: these elements deliver the best outcomes when they’re built to work in [...]
Google Search Console Update: What It Means for Your Site
If you’ve recently noticed a drop in your website’s impressions reported in Google Search Console, you’re not alone. Google made a change that’s affecting impression data across the board- but the good news is, this isn’t a reflection of declining performance. Here’s what you need to know: Google Search [...]
Fractional Marketing Support Made Simple
Marketing doesn’t have to feel like mayhem. Between client calls, tax deadlines, and a never-ending to-do list, it’s easy for marketing to slide to the bottom of your priorities. That’s where Fractional Marketing Support comes in; think of it as having a team of experts on call without the [...]
Target Market Strategy: Avoid Branding Mistakes That Cost You
You’ve probably seen the headlines…big brands like Cracker Barrel and Bud Light faced major backlash after rolling out brand decisions that didn’t sit well with their audiences. And while these are billion-dollar companies, the lesson is the same for your firm: if you don’t know your target market, your [...]
Outsourced Marketing Team for Smarter Business Growth
Thinking about hiring an outsourced marketing team? You’re not alone. Many firms reach the point where managing marketing in-house feels overwhelming, and outsourcing starts to sound like the smarter, lighter option. The good news is- it doesn’t have to be intimidating. An outsourced marketing team works like an extension [...]
AI the New SEO: How Financial Advisors Can Win in Search
The way people search is changing—and your marketing strategy should reflect that. AI the new SEO is no longer a distant concept—it’s the reality reshaping how users find and choose financial advisors and professional firms. AI tools like ChatGPT, Perplexity, and Claude are becoming the new search bar for [...]
Thought Leadership Tactics for Modern Financial Advisors
In today’s crowded financial services marketplace, simply being a good advisor isn’t enough. With over 300,000 advisors in the U.S. alone, clients have more choices—and higher expectations—than ever before. Standing out requires more than solid technical expertise; it demands thought leadership through strategic visibility, credibility, and a consistent message [...]
Marketing Infrastructure: Building the Trust That Drives Growth
In today’s digital-first world, marketing infrastructure plays a critical role in building trust—the true currency that drives growth for financial advisors and professional service firms. While brand awareness remains important, it’s trust that turns curious browsers into loyal clients, especially in the high-stakes world of financial services. And yet, [...]