About Kristy Gusick

Throughout her career, Kristy has helped more than 200 firms across the accounting, legal, and financial services industries to achieve growth through business development, marketing, sales, and coaching. At Align Marketing Group (AMG), Kristy works together with a robust team of high-level marketing specialists to implement marketing tactics for their clients, who are primarily accounting firms and financial advisory firms. Her experience spans the financial advisory and accounting industries. Read Kristy’s bio here.

Unleash the Potential of GA4: Amplify Your Marketing Strategies with the Latest Google Analytics Version

What is Google Analytics 4? Tracking your website's analytics is crucial for gaining valuable insights into user behavior, identifying areas for improvement, and making data-driven decisions to optimize your online presence and achieve your business goals. Without a modern measurement solution, you leave essential insights on the table that [...]

By Kristy Gusick|2024-02-13T05:14:43-06:00June 29, 2023|

How to Build a Strong Brand Identity for Your Accounting Firm

Having a clear Brand Identity not only helps you promote consistency within your firm, but also targets your ideal audience. People want to support companies with a strong and unique philosophy. We will explore the concepts accounting professionals can use to define your Brand. Connecting with your clients in [...]

By Kristy Gusick|2024-02-13T05:19:02-06:00June 14, 2023|

Maximizing Business Development Opportunities through Trade Associations: Seven Proven Steps for Financial Advisors and Accountants

Joining trade associations can be overwhelming, with many members rarely attending meetings. However, the strategy we use for becoming actively involved in a target association will help you bring value and gain new business within one year’s time – if you follow our recommendations. Here are ten key steps to [...]

By Kristy Gusick|2025-03-27T12:55:25-05:00April 7, 2023|

Struggling with Recruiting? Here’s How Marketing Can Help

Struggling with Recruiting? Here’s How Marketing Can Help You’ve heard the angst among colleagues, and you might be experiencing it yourself: staff recruitment and retention is a bigger challenge right now than it’s been for a long time. The last survey from National Management of an Accounting Practice (MAP) [...]

By Kristy Gusick|2024-02-13T05:28:57-06:00November 27, 2022|

Toxic Client Relationships: How and When to Disengage

Toxic Client Relationships: How and When to Disengage By Kristy Gusick This is a condensed version of an article that originally appeared in a past issue of the Minnesota Society of CPA’s Footnote Magazine. To request a copy of the full article, please contact Kristy Gusick at kristy@alignmarketinggroup.com. Not every [...]

By Kristy Gusick|2024-03-21T12:56:28-05:00October 13, 2022|

10 Ways to Jumpstart Your Business Development Efforts

Sometimes bringing in new business can be frustrating and even a bit overwhelming at times. The best way to consistently generate new business is by laying out a strategic, integrated approach to your marketing efforts. Here are some ideas to help ignite your business development efforts. 1. Thank Your [...]

By Kristy Gusick|2024-02-13T05:31:15-06:00September 9, 2022|

Important Questions to Ask Before Hiring a Marketing Firm

You know better than to jump into a relationship with an out-sourced vendor without doing all research. As a discerning professional, you qualify everyone—from clients to referral sources to support staff—to make sure they are the right match for you and your practice. The same goes for hiring a [...]

By Kristy Gusick|2024-04-26T06:58:27-05:00July 7, 2022|
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