Having a clear Brand Identity not only helps you promote consistency within your firm, but also targets your ideal audience. People want to support companies with a strong and unique philosophy. We will explore the concepts accounting professionals can use to define your Brand. Connecting with your clients in [...]
Joining trade associations can be overwhelming, with many members rarely attending meetings. However, the strategy we use for becoming actively involved in a target association will help you bring value and gain new business within one year’s time – if you follow our recommendations. Here are ten key steps to [...]
Unifying Your Brand Identity: Understanding the Importance of a Brand Standards Kit Sometimes marketing terminology can be confusing, right? We get it. It can sometimes be confusing for us too. One of the questions we often get is, “what is a brand standards kit and why do we need [...]
Struggling with Recruiting? Here’s How Marketing Can Help You’ve heard the angst among colleagues, and you might be experiencing it yourself: staff recruitment and retention is a bigger challenge right now than it’s been for a long time. The last survey from National Management of an Accounting Practice (MAP) [...]
Toxic Client Relationships: How and When to Disengage By Kristy Gusick This is a condensed version of an article that originally appeared in a past issue of the Minnesota Society of CPA’s Footnote Magazine. To request a copy of the full article, please contact Kristy Gusick at kristy@alignmarketinggroup.com. Not every [...]
Sometimes bringing in new business can be frustrating and even a bit overwhelming at times. The best way to consistently generate new business is by laying out a strategic, integrated approach to your marketing efforts. Here are some ideas to help ignite your business development efforts. 1. Thank Your [...]
You know better than to jump into a relationship with an out-sourced vendor without doing all research. As a discerning professional, you qualify everyone—from clients to referral sources to support staff—to make sure they are the right match for you and your practice. The same goes for hiring a [...]
One of the most common questions we get when we are talking with financial advisory firm and accounting firms is “what should we be spending on marketing?” Because people seem to always be looking for direction on how to structure their marketing budget, we wanted to share some of [...]
I need to be blunt here. What you think makes you unique and different is most likely not why your clients really choose to partner with you. Often when we’re working with clients, we ask them what makes them different from their competitors and they say things like “We [...]
You are full of fascinating information that your current and prospective clients are interested in. What is the easiest way to share your knowledge? You could definitely write the content yourself, but many busy professionals have found that it’s easier to work with a ghostwriter. First, let’s review some [...]
