About Kristy Gusick

Throughout her career, Kristy has helped more than 200 firms across the accounting, legal, and financial services industries to achieve growth through business development, marketing, sales, and coaching. At Align Marketing Group (AMG), Kristy works together with a robust team of high-level marketing specialists to implement marketing tactics for their clients, who are primarily accounting firms and financial advisory firms. Her experience spans the financial advisory and accounting industries. Read Kristy’s bio here.

Mastering Difficult Client Interactions: Effective De-Escalation Strategies for Financial Professionals

In the fast-paced world of finance services, fostering strong client relationships is a crucial aspect of your job. While most client interactions are smooth and productive, there are instances when dealing with difficult clients becomes an inevitable challenge. The ability to navigate these challenging encounters with finesse and professionalism [...]

By Kristy Gusick|2024-02-13T05:52:17-06:00December 18, 2023|

The Role of Reviews in Marketing for Accounting Firms

When you’re deciding on a restaurant for dinner, chances are you pay attention to its customer reviews. The same is true for people (i.e., your potential clients) who are deciding on a CPA firm for tax or accounting services. In other words, the reviews your clients leave–or don’t leave—about [...]

By Kristy Gusick|2025-03-22T06:36:49-05:00September 14, 2023|

Simple Strategies to Help You Market Your Wealth Management Firm

Creating a marketing strategy for your wealth management firm can feel overwhelming at times. You’re in the business of managing your client’s wealth, not your firm’s marketing strategy. This is exactly why many of the financial professionals we work with often feel frustrated when it comes to creating and [...]

By Kristy Gusick|2024-02-13T05:09:12-06:00August 28, 2023|

Unleash the Potential of GA4: Amplify Your Marketing Strategies with the Latest Google Analytics Version

What is Google Analytics 4? Tracking your website's analytics is crucial for gaining valuable insights into user behavior, identifying areas for improvement, and making data-driven decisions to optimize your online presence and achieve your business goals. Without a modern measurement solution, you leave essential insights on the table that [...]

By Kristy Gusick|2024-02-13T05:14:43-06:00June 29, 2023|
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