About Kristy Gusick

Throughout her career, Kristy has helped more than 200 firms across the accounting, legal, and financial services industries to achieve growth through business development, marketing, sales, and coaching. At Align Marketing Group (AMG), Kristy works together with a robust team of high-level marketing specialists to implement marketing tactics for their clients, who are primarily accounting firms and financial advisory firms. Her experience spans the financial advisory and accounting industries. Read Kristy’s bio here.

Fractional Marketing Support Made Simple

Marketing doesn’t have to feel like mayhem. Between client calls, tax deadlines, and a never-ending to-do list, it’s easy for marketing to slide to the bottom of your priorities. That’s where Fractional Marketing Support comes in; think of it as having a team of experts on call without the [...]

By Kristy Gusick|2025-09-10T01:29:28-05:00September 16, 2025|

Target Market Strategy: Avoid Branding Mistakes That Cost You

 You’ve probably seen the headlines…big brands like Cracker Barrel and Bud Light faced major backlash after rolling out brand decisions that didn’t sit well with their audiences. And while these are billion-dollar companies, the lesson is the same for your firm: if you don’t know your target market, your [...]

By Kristy Gusick|2025-09-12T01:05:33-05:00September 11, 2025|

Outsourced Marketing Team for Smarter Business Growth

Thinking about hiring an outsourced marketing team? You’re not alone. Many firms reach the point where managing marketing in-house feels overwhelming, and outsourcing starts to sound like the smarter, lighter option. The good news is- it doesn’t have to be intimidating. An outsourced marketing team works like an extension [...]

By Kristy Gusick|2025-09-12T01:58:16-05:00September 9, 2025|

AI the New SEO: How Financial Advisors Can Win in Search

The way people search is changing—and your marketing strategy should reflect that. AI the new SEO is no longer a distant concept—it’s the reality reshaping how users find and choose financial advisors and professional firms. AI tools like ChatGPT, Perplexity, and Claude are becoming the new search bar for [...]

By Kristy Gusick|2025-09-12T02:05:32-05:00September 2, 2025|

Thought Leadership Tactics for Modern Financial Advisors

In today’s crowded financial services marketplace, simply being a good advisor isn’t enough. With over 300,000 advisors in the U.S. alone, clients have more choices—and higher expectations—than ever before. Standing out requires more than solid technical expertise; it demands thought leadership through strategic visibility, credibility, and a consistent message [...]

By Kristy Gusick|2025-08-25T07:40:22-05:00August 25, 2025|

Marketing Infrastructure: Building the Trust That Drives Growth

In today’s digital-first world, marketing infrastructure plays a critical role in building trust—the true currency that drives growth for financial advisors and professional service firms. While brand awareness remains important, it’s trust that turns curious browsers into loyal clients, especially in the high-stakes world of financial services. And yet, [...]

By Kristy Gusick|2025-08-19T00:38:23-05:00August 18, 2025|

Difference Between Marketing and Business Development

In many professional service firms—accounting, consulting, legal, advisory—the lines between marketing and business development are blurry at best. The result? Confused priorities, inconsistent messaging, and lost opportunities.  At Align Marketing Group, we regularly encounter firms that treat marketing and business development (BD) as one and the same. But here's [...]

By Kristy Gusick|2025-08-12T00:08:45-05:00August 11, 2025|

Personal Branding: Marketing Tips to Strengthen Your Image

In today's competitive market, personal branding is more than just a buzzword—it's one of the most effective ways for small business owners and solo professionals to stand out, attract ideal clients, and build long-term success. Whether you’re launching a practice, re-entering the marketplace, or looking to elevate your visibility, your [...]

By Kristy Gusick|2025-08-05T00:54:43-05:00August 4, 2025|

Marketing on a Budget: Smart Tips That Work

Marketing on a budget doesn’t mean being invisible. For small firms and individual professionals—whether you're a solo consultant, financial advisor, attorney, or creative service provider—there’s never been a better time to market smart, even without big budgets. The 2025 High Growth Study by Hinge Research Institute shows that high-growth [...]

By Kristy Gusick|2025-07-23T07:13:41-05:00July 21, 2025|

Crafting an Attractive Employer Brand for Your Accounting Firm

Creating a compelling employer brand is essential for attracting top talent to your accounting firm. Your employer brand should capture the essence of your firm and highlight what makes it unique and appealing to potential candidates. Follow these steps to establish and enhance your employer brand effectively.  Why Your [...]

By Kristy Gusick|2025-07-15T01:13:35-05:00July 14, 2025|
Go to Top