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Thilani Grubel

Project Manager / Marketing Strategist

I’m a marketing and communications professional with 15+ years of building integrated campaigns across digital, social, and experiential channels. I started my career as an in-house graphic designer before moving into agency work on the account side where I got my first real experience with marketing strategy.

That experience spans the education, healthcare, financial services, technology, and nonprofit sectors. I have proven expertise in advertising strategy, performance tracking, brand storytelling, content development, and stakeholder coordination with a strong foundation in marketing operations, and project management.

Basically, I love smart strategy, creative storytelling, and connecting with audiences in meaningful ways.

  • Areas of Expertise:
    • Brand Strategy
    • Integrated Marketing
    • Content Strategy
    • Creative Direction
    • Graphic Design
    • Messaging Frameworks
    • Marketing Operations
    • Project Management
  • Certifications:
    • Product Marketing
    • AI for Product Marketing
    • Brand Marketing

Board Member | American Red Cross Northern California Coastal

Connectedness
Developer
Restorative
Learner
Strategic

Spices from Diaspora Co.

I can literally and figuratively juggle
Avid cook and baker
Current holder of Fastest Grubel trophy

Out for a run—got to train to keep that Fastest Grubel trophy!
Reading a book with a little pastry
Hanging out with my family

An authentic, integrated campaign will hit the target every time.

“The function of art is to do more than tell it like it is – it’s to imagine what is possible.”

“The function of art is to do more than tell it like it is – it’s to imagine what is possible.”

bell hooks