AJ Hofstetter
Brand and Communication Strategist
AJ Hofstetter
Brand and Communication Strategist
Saying you better than you can say you, AJ Hofstetter is a writer, brand strategist, and messaging enthusiast, with the skill and passion to bring distinction and direction amidst ambiguity. He specializes in brand identity, strategy, and communication, ultimately helping organizations be authentic and look different…and not simply look better…within their industry.
AJ lives in St. Paul, Minnesota with his wife and four kids.
- Areas of Expertise:
- Writing
- Brand Discovery
- Communication
- Messaging
- Communication Strategy
- Marketing Strategy
- Education:
- University of Northwestern, St. Paul, MN
- Masters in Organization Leadership
- University of Northwestern, St. Paul, MN
My cigars.
- My ability to climb a coconut tree… I’ve climbed 60-80 feet to retrieve coconuts and was the first white person observed by the Fijian people to do so.
- My wife and I were on BBC News when we were stranded on an island after a cyclone hit Fiji.
- While remodeling my home, the stairs collapsed under my feet, and I was left hanging from the second story floor joists.
- I have a great grandfather in the Polka Hall of Fame.
- I was a volunteer firefighter for two years.
- Remodeling and refurbishing spaces – my next project is a 1966 Airstream.
- I stay pretty busy with our four kids, two dogs, snake and fish.
- I love good cigars and good conversation.
“There’s never a reason to be unkind.”