Marketing Expertise Archives | Align Marketing Group

Outsourced Marketing: A Game-Changer for Firms

You already know your firm needs marketing to grow, but building a full in-house team can feel like an uphill climb. Between hiring, training, salaries, and keeping up with ever-changing marketing tools, the cost of doing it all internally can quickly outweigh the benefits. That’s [...]

By Kristy Gusick|2025-10-28T00:37:34-05:00October 27, 2025|

How a Fractional CMO Can Transform Your Accounting Firm: Fractional CMO Firm

Running a business is no small deed, right? With client work and daily operations taking center stage, marketing often gets pushed to the back burner. Sound familiar? This is where a fractional chief marketing officer (CMO) comes in. They’re a cost-effective solution for firms without a dedicated marketing team. But [...]

By Kristy Gusick|2025-09-22T05:59:20-05:00August 26, 2024|