Brand Message vs. Elevator Speech: How They Differ and When to Use Each

You’ve got the expertise, the credentials, and the passion, but how do you communicate that to potential clients quickly and effectively? A well-crafted marketing brand message strategy and an effective elevator speech are two powerful tools. Yet, many professionals struggle to define and refine these essential elements. This article is [...]

By Kristy Gusick|2024-11-18T10:30:35-06:00November 18, 2024|

The Power of Your Firm’s Marketing Plan

Are you ready to take your business to the next level? A well-crafted marketing plan is a necessity that will help you level up. It’s the tactical tool that will guide your firm toward unparalleled success. However, the creation of a marketing plan is merely the first step. The true [...]

By Kristy Gusick|2024-10-05T01:49:30-05:00October 1, 2024|

Charting Success: Strategic Marketing for Accounting Firms

The accounting world is competitive, right? So much so that simply having a good reputation isn't enough. That's where a strategic marketing plan comes into play. In this article, we'll explore how it helps you contend with competition and thrive. By investing in strategic marketing, you can reap a heap [...]

By Kristy Gusick|2024-05-02T00:59:53-05:00May 6, 2024|
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