Brand Message Archives | Align Marketing Group

Brand Message vs. Elevator Speech: How They Differ and When to Use Each

You’ve got the expertise, the credentials, and the passion, but how do you communicate that to potential clients quickly and effectively? A well-crafted marketing brand message strategy and an effective elevator speech are two powerful tools. Yet, many professionals struggle to define and refine these essential elements. This article is [...]

By Kristy Gusick|2024-11-18T10:30:35-06:00November 18, 2024|

Brand Message and Image: Key to Your Firm’s Alignment

In the financial advisory and accounting sectors, a strong brand is no longer a luxury—it's a necessity. Your brand sets the tone for how clients perceive your expertise, trustworthiness, and value. Two key elements—your brand message and brand image—are at the core of every effective brand. The brand message defines [...]

By Kristy Gusick|2024-10-15T06:29:15-05:00October 14, 2024|