A brilliant firm message is the basic core differentiator of your brand. It helps to build awareness and convey meaning. Every interaction you and/or your team has with a client, prospect or referral source is an important opportunity to solidify your firm’s brand. Because of this, it’s especially crucial to ensure your brand is strong, consistant and differentiated. Let our team help you define and communicate your firm’s brand message.
About the Author: Kristy Gusick
Kristy founded Align Marketing Group (AMG) in April 2022 after spending 10 years as a partner at Professional Services Marketing. Prior to her time at PSM, she was a licensed financial advisor for over 15 years. Her experience in business development, marketing, sales and coaching spans the financial advisory and accounting industries. Read Kristy’s bio here.