SEO is not a “one and done” effort. It’s an ongoing strategy that is continuously evolving and growing. Paid SEO will typically have a more immediate result. Organic SEO is achieved over time. SEO success is based around specific keyword performance and the traffic they generate to a website. We set goals in ranking for a business’s 4-5 most important terms. Once we have reached these goals and the website is ranking well, we move onto another set of terms. It can take up to 6 -12 months to rank well depending on competition, local saturation of the market, and the value of the keyword itself.