When you partner with an outsourced marketing firm like Align Marketing Group, you’re investing in your business’s long-term growth and brand development. But how do you measure the return on this investment (ROI), especially when it’s a strategic engagement designed to build a solid marketing infrastructure? You can capture a [...]
Client referrals have long been the foundation of growth for many financial advisors. In fact, studies show that 75%-80% of a financial advisor’s new clients come from referrals. This statistic underlines the immense value of a robust referral strategy. By taking a proactive approach, you can build a client base [...]
Imagine a potential client visiting your website or flipping through your brochure — what do they see? Beyond your list of services, they want proof that you deliver what you promise. For accounting firms, where trust and credibility are everything, testimonials provide personable proof to turn prospects into clients. Testimonials can [...]
In the financial advisory and accounting sectors, a strong brand is no longer a luxury—it's a necessity. Your brand sets the tone for how clients perceive your expertise, trustworthiness, and value. Two key elements—your brand message and brand image—are at the core of every effective brand. The brand message defines [...]
Are you ready to take your business to the next level? A well-crafted marketing plan is a necessity that will help you level up. It’s the tactical tool that will guide your firm toward unparalleled success. However, the creation of a marketing plan is merely the first step. The true [...]
Have you ever been frustrated while using a website or an app? Or have you had the opposite experience, where everything worked seamlessly? This is what we call "User Experience" (UX). UX is a fancy term for how people interact with digital products like websites, apps, and software. It's about [...]
Running a business is no small deed, right? With client work and daily operations taking center stage, marketing often gets pushed to the back burner. Sound familiar? This is where a fractional chief marketing officer (CMO) comes in. They’re a cost-effective solution for firms without a dedicated marketing team. But [...]
Attracting top talent these days takes more than just a great job description and a tempting pay package. Accounting firms really need to stand out from the competition. A fantastic way to do this is through storytelling in recruitment marketing. By sharing captivating stories, firms can grab the attention of [...]
What if, one day, you discovered that your website had disappeared from Google search results? Scary thought, right? This can happen if your site gets deindexed by Google. Without indexing, your site won't appear in search results, meaning potential clients won't find you when looking for your services. This is [...]
You've launched your business, your website is up and running, and now you're ready to conquer the financial advisory market. But before you can start raking in the clients, you need to first capture the interest of potential customers and then guide them along the path towards your firm. That's [...]
