The accounting world is competitive, right? So much so that simply having a good reputation isn't enough. That's where a strategic marketing plan comes into play. In this article, we'll explore how it helps you contend with competition and thrive. By investing in strategic marketing, you can reap a heap [...]
Having a clear Brand Identity not only helps you promote consistency within your firm, but also targets your ideal audience. People want to support companies with a strong and unique philosophy. We will explore the concepts accounting professionals can use to define your Brand. Connecting with your clients in [...]
Unifying Your Brand Identity: Understanding the Importance of a Brand Standards Kit Sometimes marketing terminology can be confusing, right? We get it. It can sometimes be confusing for us too. One of the questions we often get is, “what is a brand standards kit and why do we need [...]
I need to be blunt here. What you think makes you unique and different is most likely not why your clients really choose to partner with you. Often when we’re working with clients, we ask them what makes them different from their competitors and they say things like “We [...]
