Reed Tinsley, CPA
Website Design & Launch
The Challenge
Reed Tinsley is a nationally recognized CPA, specializing in serving physicians and medical practices. While his reputation had been built through years of speaking engagements, conferences, referrals, and extensive travel, he wanted to create a more sustainable way to grow his business.
His goal was to build a long-term marketing system that would consistently attract qualified physicians and healthcare organizations already searching for his expertise. At the same time, his website had become outdated and no longer reflected the depth of his experience, extensive educational content, or highly specialized services. Reed needed a modern brand, an authoritative website, and a strategic content platform that would establish credibility, preserve years of valuable SEO, and convert website visitors into qualified prospects.
The Solution
Rather than simply redesigning Reed’s website, we developed a comprehensive marketing strategy built around his long-term business goals. We began by refining his brand positioning and creating a modern visual identity that better reflected his reputation as one of the nation’s leading healthcare CPAs and consultants.
From there, we designed and developed a custom website that not only showcased Reed’s expertise and specialized services but also organized his extensive library of educational content in a way that was easy for visitors—and search engines—to navigate. Careful planning allowed us to preserve years of valuable SEO while creating a scalable platform that could continue to grow alongside his business.
To turn the website into a true business development tool, we implemented an ongoing content marketing and SEO strategy focused on answering the questions physicians and medical practices are already searching for online. Through consistent publishing, keyword optimization, and strategic website enhancements, we transformed Reed’s digital presence into a trusted educational resource that attracts qualified prospects, builds credibility, and supports long-term, sustainable growth.
“Since engaging Align Marketing Group, contacts from potential new clients have increased dramatically—and many of them have become actual clients. My new website not only looks professional but works hard behind the scenes. It’s hands down the best ROI I’ve ever experienced.”
The Results
Today, Reed has a modern, scalable marketing platform that works as hard as he does. His refreshed website clearly communicates his expertise, showcases his extensive library of educational content, and provides prospective clients with an intuitive experience that builds trust and encourages them to take the next step. Behind the scenes, the streamlined website structure also makes it easy to update content, expand services, and continue growing his online presence.
Combined with a targeted content marketing and SEO strategy, the website has become a powerful inbound business development tool. Rather than relying primarily on networking, speaking engagements, and travel to generate new business, Reed now consistently attracts 5–25 qualified inbound leads each month from physicians and healthcare organizations actively searching for his specialized expertise.
The results have been measurable. Website sessions increased 41.3%, new users grew 41.6%, and organic search traffic increased 34.3% in 2025, with continued growth into 2026. Today, Reed’s website serves as a trusted resource for healthcare professionals nationwide—building credibility, generating qualified opportunities, and providing one of the highest-return investments in his business.
“Since engaging Align Marketing Group, contacts from potential new clients have increased dramatically—and many of them have become actual clients. My new website not only looks professional but works hard behind the scenes. It’s hands down the best ROI I’ve ever experienced.”