Rebrand & Website Launch
The Challenge
Steamfitters Pipefitters Local 455 Union faced significant challenges with their outdated website. The platform lacked modern security measures, making it vulnerable to potential threats. Additionally, the website navigation was cumbersome, and the overall design was outdated, resulting in a poor user experience that didn’t reflect their current brand image.
Before and After
The Solution
Align Marketing Group was enlisted to revamp the Pipefitters Local 455 Union website and began by conducting a thorough assessment to identify security vulnerabilities and usability issues. We implemented advanced security protocols to significantly reduce the risk of cyber threats. To address navigation confusion, we redesigned the website layout, making it intuitive and user-friendly. The visual design was overhauled to fit with the union’s updated branding, incorporating modern aesthetics and a cohesive color scheme. The project included a responsive design to ensure seamless access across various devices
“Need help positioning your brand so that it delivers results? Want to strengthen your brand starting with design or messaging? Need a refresh to represent your firm? Whatever you need, our team of marketing experts can help!”
The Results
Pipefitters Local 455 members and visitors experience a much-improved navigation system, allowing them to easily find information and resources. The updated design enhances the union’s brand image, presenting a modern and professional appearance. Overall, the website transformation has led to increased user satisfaction, better engagement with members, and a stronger online presence for the union.
