Rebranding and Launching Website for Origin CPA Group
Rebrand & Website Launch
The Problem
Origin CPA Group, a prominent Colorado accounting firm, recognized the need for comprehensive rebranding to better align their identity with their unique position, talent, and client base. The existing firm name, Kingsbery CPAs, did not effectively communicate their strengths and values, and the outdated branding failed to reflect the firm’s innovative approach and personalized service offerings.
Before and After
The Solution
AMG executed a complete rebranding strategy, renaming the firm to Origin CPA Group. We crafted a new logo and brand identity to embody the essence of the new name, emphasizing professionalism. We designed and developed a modern website that seamlessly integrated the new brand elements and featured compelling content highlighting Origin’s expertise.
“Need help positioning your brand so that it delivers results? Want to strengthen your brand starting with design or messaging? Need a refresh to represent your firm? Whatever you need, our team of marketing experts can help!”
The Results
The rebranding of Kingsbery CPAs to Origin CPA Group successfully repositioned the firm in the marketplace, reflecting who they aspire to be in the decades to come. The new name, logo and tagline resonated with the firm’s target clientele. The redesigned website became a powerful marketing tool, driving increased traffic and inquiries.