Elevating Online Presence for Hare CPAs + Business Advisors
Website Redesign
The Problem
Hare CPAs + Business Advisors was seeking to update their website to reflect a trendy image that effectively showcased their unique culture, values, and commitment to recruiting top talent. They sought built-in functionality to streamline the job application process, facilitate resume submissions, and establish clear communication channels between the firm and prospective applicants.
Before and After
The Solution
Align partnered with Hare CPAs to transform their website into a dynamic platform that embodied their desired image and functionality. We implemented a contemporary and visually appealing design that emphasized the firm’s priorities and created an engaging user experience for all visitors. Leveraging local art and references to their unique geographic location, the new visuals spoke to the local culture of art and entrepreneurship.
To meet recruitment needs, Align integrated robust functionality for job applications and resume submissions on the website, including user-friendly forms for applicants to apply online and submit resumes efficiently. Additionally, we established communication channels, such as automated notifications and personalized responses, to streamline interactions between the firm and the applicants, enhancing the recruitment process.
“Need help positioning your brand so that it delivers results? Want to strengthen your brand starting with design or messaging? Need a refresh to represent your firm? Whatever you need, our team of marketing experts can help!”
The Results
The redesigned website lined up perfectly with Hare CPAs’ goals, showcasing their culture and values while optimizing recruitment processes and communications. The redesigned culture page elevated employee stories and presented career journeys. The brand image has been improved through a cutting-edge design that attracts more visitors and applicants.
