Rebranding and Launching Website for CR-BPS
Rebrand & Website Launch
The Challenge
CR-BPS recognized that their outdated website and minimal digital presence were limiting their ability to establish credibility and attract new clients. The existing site did not effectively showcase their expertise, services, or industry impact, making it difficult for potential clients to understand the full scope of their capabilities. Additionally, because the website lacked SEO optimization, it was virtually invisible in search engine results, making it challenging for prospects to find them organically. To stay competitive and position themselves as thought leaders in their industry, they needed a website that not only reflected their professionalism and high-quality services but also worked as a powerful marketing tool to generate leads and drive engagement.
Before and After
The Solution
Align Marketing Group completely redesigned the CR-BPS website with their ideal clients in mind, ensuring a modern, professional, and user-friendly experience. The site structure was revamped to improve navigation, making it easier for visitors to find services and contact the team. The services pages were strategically optimized with industry-relevant keywords to enhance search engine visibility and drive organic traffic. Additionally, a custom “Client Stories” section was added to highlight real-world successes. The brand was further elevated through a refined visual identity, including updated typography, color palette, and professional imagery that better aligned with their expertise and values. Shape
“Need help positioning your brand so that it delivers results? Want to strengthen your brand starting with design or messaging? Need a refresh to represent your firm? Whatever you need, our team of marketing experts can help!”
The Results
CR-BPS now has a website that authentically represents their culture, work, and ethics in a visually compelling way. Since the launch, they have experienced an increase in website traffic, with new clients discovering the site through organic search and referrals converting at a higher rate. Early data indicates a 20% increase in page views and an improvement in time spent on key service pages. Additionally, the enhanced digital presence has contributed to greater credibility, helping reinforce their expertise in areas of performance architecture, building science and facility and site asset management. The website has not only expanded their online footprint but has also reignited internal enthusiasm for marketing, providing the team with a strong foundation for future growth.
