Rebranding and Launching Website for Casey Peterson, LTD
Rebrand & Website Launch
The Challenge
Casey Peterson needed a website that effectively showcased its services, culture, and team, while managing a substantial amount of content and multiple locations. The firm sought a solution that made information easily accessible for both prospects and clients. It was also crucial for the website to reflect the firm’s unique culture and accommodate future growth.
The Solution
The website was redesigned to simplify content, enhance user experience, and maintain consistent visual branding. Key improvements included streamlined content organization, a clean and intuitive user interface, and a navigation structure that improved accessibility. The redesign also integrated people-centered visuals and strong tag lines to emphasize the firm’s culture.
“Our accounting firm, Casey Peterson, LTD, hired Align to redesign our website to update our hosting platform, modernize the site, and make sure that it is ADA compliant. And we couldn’t be happier with the results. Everyone we worked with was responsive and enthusiastic and extremely helpful. The end product is eye-catching and fully representative of our brand. A lot of vendors say they understand your business but never really take the time to actually get to know what you need. Align is the complete opposite. I highly recommend working with them. You won’t regret it!”
The Results
The redesigned website provided a modern visual identity and an improved user experience, making information easier to find. It effectively showcased the firm’s culture, reinforced its brand, and ensured consistent visibility of career opportunities on every page. The navigation updates enhanced user convenience and accessibility for visitors.
