Align Marketing Group Blog
Building Strategic Referral Partnerships with Other Professionals: A Guide to Unlocking Mutual Growth
Referral partnerships are a powerful tool in the world of business. By teaming up with other trusted professionals, you can tap into a network of potential clients, enhance your credibility, and boost your overall success. In this blog, we will explore the benefits of having a few key strategic partners [...]
Unleash the Potential of GA4: Amplify Your Marketing Strategies with the Latest Google Analytics Version
What is Google Analytics 4? Tracking your website's analytics is crucial for gaining valuable insights into user behavior, identifying areas for improvement, and making data-driven decisions to optimize your online presence and achieve your business goals. Without a modern measurement solution, you leave essential insights on the table that [...]
How to Create a Successful Marketing Plan for Your Accounting Firm
The accounting industry is highly competitive, especially with the rise of online and mobile finance apps. It's crucial to have a strong marketing strategy to attract clients and show them the value of dealing with real people. By providing a unique customer experience, you can attract a loyal audience [...]
How to Build a Strong Brand Identity for Your Accounting Firm
Having a clear Brand Identity not only helps you promote consistency within your firm, but also targets your ideal audience. People want to support companies with a strong and unique philosophy. We will explore the concepts accounting professionals can use to define your Brand. Connecting with your clients in [...]
Maximizing Business Development Opportunities through Trade Associations: Seven Proven Steps for Financial Advisors and Accountants
Joining trade associations can be overwhelming, with many members rarely attending meetings. However, the strategy we use for becoming actively involved in a target association will help you bring value and gain new business within one year’s time – if you follow our recommendations. Here are ten key steps to [...]
Unifying Your Brand Identity: The Importance of a Brand Standards Kit
Sometimes marketing terminology can be confusing, right? We get it. It can sometimes be confusing for us too. One of the questions we often get is, “what is a brand standards kit and why do we need one?” We’re going to answer that question here. Definition of a Brand [...]
Struggling with Recruiting? Here’s How Marketing Can Help
Struggling with Recruiting? Here’s How Marketing Can Help You’ve heard the angst among colleagues, and you might be experiencing it yourself: staff recruitment and retention is a bigger challenge right now than it’s been for a long time. The last survey from National Management of an Accounting Practice (MAP) [...]
Toxic Client Relationships: How and When to Disengage
Toxic Client Relationships: How and When to Disengage By Kristy Gusick This is a condensed version of an article that originally appeared in a past issue of the Minnesota Society of CPA’s Footnote Magazine. To request a copy of the full article, please contact Kristy Gusick at kristy@alignmarketinggroup.com. Not every [...]
10 Ways to Jumpstart Your Business Development Efforts
Sometimes bringing in new business can be frustrating and even a bit overwhelming at times. The best way to consistently generate new business is by laying out a strategic, integrated approach to your marketing efforts. Here are some ideas to help ignite your business development efforts. 1. Thank Your [...]