Align Marketing Group Blog
Why Spam Is a Growing Threat to All Websites
In today’s digital landscape, spam isn’t just a nuisance for a few websites—it’s a pervasive problem affecting every corner of the internet. As cybercriminals refine their tactics, the volume and sophistication of spam bots have surged dramatically. According to Cloudflare’s 2023 Bot Traffic Report, nearly 40% of global web traffic [...]
The Power of Branding for Financial Advisory Firms
When you hear the word “branding,” what’s the first thing that comes to mind? A sleek logo? A catchy slogan? Maybe the colors on a business card? While those things are important, they’re just scratching the surface. If you’re in the financial advisory world, you already know that reputation is [...]
Outsourcing Marketing: Unlock Growth and Maximize Value
If you’ve ever felt like marketing your firm is a full-time job (on top of your actual full-time job), you’re not alone. As a financial advisor, your expertise lies in managing finances, not hashtags, website development, and Google algorithms—so why not let someone else handle it? Outsourcing your marketing is [...]
Marketing Guide for Accounting Firms Who Want to Expand Their Financial Advisory Division
Accounting firms have a unique advantage in expanding into financial advisory services. You already have a trusted client base and a deep understanding of financial matters. So why not leverage these strengths to introduce or grow a financial advisory arm? With a strategic financial advisory marketing approach, you can seamlessly [...]
Research-Backed Marketing Strategies That Set High-Growth Firms Apart in 2025
At Align Marketing Group, we believe it is essential for professional services firms to stay informed about the latest marketing research and trends to remain competitive. This is why we want to share the valuable insights from the recent research study by Hinge Research Institute’s 10th Annual High Growth [...]
Maximize SEO and Trust with Website Videos
It’s no secret that adding video to your website can make a big impact! For financial advisors, video is a simple way to bring your expertise to life and keep visitors engaged. This guide outlines two approaches to creating custom educational videos or using high-quality, pre-made videos that are ready [...]
Marketing Planning for 2025 – A Guide for Financial Advisory Firms
In 2025, financial advisory firms face unprecedented challenges and opportunities. The rapid evolution of client expectations and a crowded marketplace requires a well-thought-out marketing strategy. Tailored marketing planning for financial advisors can help your firm stand out, attract high-value clients, and build long-term relationships. Without a clear roadmap, your firm [...]
Connect with Clients Through Content Marketing
Let’s face it—your clients are searching for answers online. If you’re not the one providing those answers, someone else will. Content marketing allows you to provide these answers and connect with potential clients. Every blog, video, or email you create brings you one step closer to prospective clients. This guide [...]
Marketing Planning for 2025 – A Guide for Accounting Firms
As 2025 begins, accounting firms must prepare to navigate a competitive landscape where client expectations are higher than ever. Whether your firm specializes in tax preparation, outsourced CFO services, payroll management, or audit readiness, having a well-structured marketing plan is essential to stand out and attract the right clients. Strategic [...]