Align Marketing Group Blog
Custom vs. Subscription Websites for Financial Firms
In today’s digital age, a website is more than just an online presence; it's a crucial tool for marketing, client acquisition, recruitment, and brand differentiation. For financial advisory and accounting firms, choosing the right type of website can significantly impact growth and success. While many firms may initially lean toward [...]
The Influence of a Great Website Bio
Ever find yourself clicking on the "About" or "BIO" page when you visit a new website? You're not alone! For accounting and financial firms, the bio page is not just a mere formality—it's a powerful tool that can build trust, showcase expertise, and ultimately attract new clients. It gives visitors [...]
Elevate Your Brand: Integrating UX into Your Marketing Strategy
Have you ever been frustrated while using a website or an app? Or have you had the opposite experience, where everything worked seamlessly? This is what we call "User Experience" (UX). UX is a fancy term for how people interact with digital products like websites, apps, and software. It's about [...]
How a Fractional CMO Can Transform Your Accounting Firm: Fractional CMO Firm
Running a business is no small deed, right? With client work and daily operations taking center stage, marketing often gets pushed to the back burner. Sound familiar? This is where a fractional chief marketing officer (CMO) comes in. They’re a cost-effective solution for firms without a dedicated marketing team. But [...]
The Art of Storytelling in Recruitment Marketing for Financial Firms
Attracting top talent these days takes more than just a great job description and a tempting pay package. Accounting firms really need to stand out from the competition. A fantastic way to do this is through storytelling in recruitment marketing. By sharing captivating stories, firms can grab the attention of [...]
SEO Hygiene Tips to Prevent Google Deindexation of Your Site
What if, one day, you discovered that your website had disappeared from Google search results? Scary thought, right? This can happen if your site gets deindexed by Google. Without indexing, your site won't appear in search results, meaning potential clients won't find you when looking for your services. This is [...]
Lead Generation vs. Lead Nurturing: What’s the Difference?
You've launched your business, your website is up and running, and now you're ready to conquer the financial advisory market. But before you can start raking in the clients, you need to first capture the interest of potential customers and then guide them along the path towards your firm. That's [...]
The Impact of AI Tools on Privacy & Cybersecurity
Cyber-crime is a complicated and multifaceted problem leaving anyone with access to a computer or smartphone vulnerable. The continuous barrage of phishing attempts found within both personal and corporate email accounts demonstrates the persistence of attackers as well as the skill employed by those same attackers to continuously thwart efforts [...]
Leveraging Social Media for Recruitment Success
If you're aiming to attract top talent, you've probably realized that the traditional recruitment methods just aren't cutting it anymore. That’s where social media comes in. With platforms like LinkedIn, Facebook, X (previously known as Twitter), and Instagram, you can reach a vast audience and connect with candidates in ways [...]