About Kristy Gusick

Kristy founded Align Marketing Group (AMG) in April 2022 after spending 10 years as a partner at Professional Services Marketing. Prior to her time at PSM, she was a licensed financial advisor for over 15 years. Her experience in business development, marketing, sales and coaching spans the financial advisory and accounting industries. Read Kristy’s bio here.

The Role of Reviews in Marketing for Accounting Firms

When you’re deciding on a restaurant for dinner, chances are you pay attention to its customer reviews. The same is true for people (i.e., your potential clients) who are deciding on a CPA firm for tax or accounting services. In other words, the reviews your clients leave–or don’t leave—about your [...]

By Kristy Gusick|2023-09-19T03:51:51-05:00September 14, 2023|

Simple Strategies to Help You Market Your Wealth Management Firm

Creating a marketing strategy for your wealthy management firm can feel overwhelming at times. You’re in the business of managing your client’s wealth, not your firm’s marketing strategy. This is exactly why many of the financial professionals we work with often feel frustrated when it comes to creating and implementing [...]

By Kristy Gusick|2023-09-03T01:40:58-05:00August 28, 2023|

Unleash the Potential of GA4: Amplify Your Marketing Strategies with the Latest Google Analytics Version

What is Google Analytics 4? Tracking your website's analytics is crucial for gaining valuable insights into user behavior, identifying areas for improvement, and making data-driven decisions to optimize your online presence and achieve your business goals. Without a modern measurement solution, you leave essential insights on the table that [...]

By Kristy Gusick|2023-08-02T06:55:59-05:00June 29, 2023|

How to Build a Strong Brand Identity for Your Accounting Firm

Having a clear Brand Identity not only helps you promote consistency within your firm, but also targets your ideal audience. People want to support companies with a strong and unique philosophy. We will explore the concepts accounting professionals can use to define your Brand. Connecting with your clients in [...]

By Kristy Gusick|2023-07-01T01:58:07-05:00June 14, 2023|

Maximizing Business Development Opportunities through Trade Associations: Seven Proven Steps for Financial Advisors and Accountants

Joining trade associations can be overwhelming, with many members rarely attending meetings. However, the strategy we use for becoming actively involved in a target association will help you bring value and gain new business within one year’s time – if you follow our recommendations. Here are seven key steps [...]

By Kristy Gusick|2023-06-21T03:48:52-05:00April 7, 2023|

Struggling with Recruiting? Here’s How Marketing Can Help

Struggling with Recruiting? Here’s How Marketing Can Help You’ve heard the angst among colleagues, and you might be experiencing it yourself: staff recruitment and retention is a bigger challenge right now than it’s been for a long time. The last survey from National Management of an Accounting Practice (MAP) [...]

By Kristy Gusick|2023-08-02T04:30:46-05:00November 27, 2022|
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