About Kristy Gusick

Throughout her career, Kristy has helped more than 200 firms across the accounting, legal, and financial services industries to achieve growth through business development, marketing, sales, and coaching. At Align Marketing Group (AMG), Kristy works together with a robust team of high-level marketing specialists to implement marketing tactics for their clients, who are primarily accounting firms and financial advisory firms. Her experience spans the financial advisory and accounting industries. Read Kristy’s bio here.

Maximize SEO and Trust with Website Videos

It’s no secret that adding video to your website can make a big impact! For financial advisors, video is a simple way to bring your expertise to life and keep visitors engaged. This guide outlines two approaches to creating custom educational videos or using high-quality, pre-made videos that are ready [...]

By Kristy Gusick|2025-02-04T00:18:10-06:00February 3, 2025|

Marketing Planning for 2025 – A Guide for Financial Advisory Firms

In 2025, financial advisory firms face unprecedented challenges and opportunities. The rapid evolution of client expectations and a crowded marketplace requires a well-thought-out marketing strategy. Tailored marketing planning for financial advisors can help your firm stand out, attract high-value clients, and build long-term relationships.  Without a clear roadmap, your firm [...]

By Kristy Gusick|2025-02-07T12:58:34-06:00January 28, 2025|

Connect with Clients Through Content Marketing

Let’s face it—your clients are searching for answers online. If you’re not the one providing those answers, someone else will. Content marketing allows you to provide these answers and connect with potential clients. Every blog, video, or email you create brings you one step closer to prospective clients. This guide [...]

By Kristy Gusick|2025-02-03T15:01:31-06:00January 21, 2025|

Marketing Planning for 2025 – A Guide for Accounting Firms

As 2025 begins, accounting firms must prepare to navigate a competitive landscape where client expectations are higher than ever. Whether your firm specializes in tax preparation, outsourced CFO services, payroll management, or audit readiness, having a well-structured marketing plan is essential to stand out and attract the right clients.  Strategic [...]

By Kristy Gusick|2025-02-07T12:55:53-06:00January 14, 2025|

How to Measure ROI with your Outsourced Marketing Firm

When you partner with an outsourced marketing firm like Align Marketing Group, you’re investing in your business’s long-term growth and brand development. But how do you measure the return on this investment (ROI), especially when it’s a strategic engagement designed to build a solid marketing infrastructure? You can capture a [...]

By Kristy Gusick|2024-12-18T01:57:00-06:00December 16, 2024|

Transparency vs Honesty: Building Client Trust

If you're offering financial advice, you know how important it is to build trust with your clients. But here's something that often gets confused—transparency vs honesty in marketing. While they're related, they aren't the same thing. Honesty has become something of a buzzword, frequently used to describe practices that are [...]

By Kristy Gusick|2024-12-10T09:04:45-06:00December 9, 2024|

Using Client Referrals to Grow Your Financial Advisory Practice

Client referrals have long been the foundation of growth for many financial advisors. In fact, studies show that 75%-80% of a financial advisor’s new clients come from referrals. This statistic underlines the immense value of a robust referral strategy. By taking a proactive approach, you can build a client base [...]

By Kristy Gusick|2024-12-10T09:09:44-06:00December 2, 2024|

Brand Message vs. Elevator Speech: How They Differ and When to Use Each

You’ve got the expertise, the credentials, and the passion, but how do you communicate that to potential clients quickly and effectively? A well-crafted marketing brand message strategy and an effective elevator speech are two powerful tools. Yet, many professionals struggle to define and refine these essential elements. This article is [...]

By Kristy Gusick|2024-11-18T10:30:35-06:00November 18, 2024|
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