About Kristy Gusick

Throughout her career, Kristy has helped more than 200 firms across the accounting, legal, and financial services industries to achieve growth through business development, marketing, sales, and coaching. At Align Marketing Group (AMG), Kristy works together with a robust team of high-level marketing specialists to implement marketing tactics for their clients, who are primarily accounting firms and financial advisory firms. Her experience spans the financial advisory and accounting industries. Read Kristy’s bio here.

Mastering Your Elevator Speech: How to Make Lasting Connections

Ever been rendered speechless when someone asks, “So, what do you do?” It happens all the time — and it’s completely normal. Talking about yourself and your work can feel awkward, but it doesn’t have to be. Mastering your elevator speech is about creating a genuine connection—not delivering a robotic [...]

By Kristy Gusick|2025-06-17T00:26:38-05:00June 16, 2025|

Identify A-Level Clients to Grow a Profitable Business

If you’ve ever found yourself pouring endless time and energy into relationships that drain more than they deliver, you know the importance of identifying your A-level clients. Too often, client evaluations rely solely on revenue numbers or personal impressions. The reality is that the best clients consistently reflect both [...]

By Kristy Gusick|2025-06-17T00:12:58-05:00June 2, 2025|

Future-Proof Your Business Development Strategies

Referrals are slowing down. Cold outreach is colder than ever. Meanwhile, your competition is showing up in your clients’ inboxes, on LinkedIn, and in Google search results. You will fall behind if you’re still relying on the old playbook.  Business development has changed. What worked five or ten years ago [...]

By Kristy Gusick|2025-05-06T00:06:53-05:00May 5, 2025|

SEO Strategies Made Simple

Visibility Is the New Referral  Even the most trusted professionals can be overlooked if their online presence doesn’t reflect their expertise. Today’s clients are digitally driven—they research, compare, and evaluate long before reaching out. That means visibility isn’t just a marketing add-on—it’s foundational.  An effective search engine optimization (SEO) strategy [...]

By Kristy Gusick|2025-04-25T03:40:37-05:00April 22, 2025|

Top Website Mistakes Accounting Firms Make

Imagine a potential client searching for an accounting firm online. They come across your website and click the link, but they're greeted with slow load times, outdated design, and confusing navigation. Within seconds, they hit the back button and chose a competitor.   Your website is often the first impression prospects [...]

By Kristy Gusick|2025-05-15T04:29:12-05:00April 14, 2025|

Subjective & Objective Value: Why Your Firm’s Messaging Matters

When it comes to standing out in the crowded professional services marketplace, messaging is everything. It’s how prospective clients first connect with your brand, and more importantly, how they begin to form a perception of the value you bring. But here’s where many firms miss the mark: they focus too [...]

By Kristy Gusick|2025-04-04T01:03:39-05:00April 3, 2025|

Pros and Cons of SEO vs. SEM for Professional Services Firms

SEO vs. SEM: A Quick Overview  Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are two different strategies for increasing online visibility. SEO focuses on improving a website’s organic rankings through content, keywords, backlinks, and technical optimizations. It’s a long-term strategy that builds credibility and attracts high-quality leads over [...]

By Kristy Gusick|2025-05-28T05:40:01-05:00March 31, 2025|

Emotional Intelligence (EQ): Boost Client Relationships and Growth

Think about the best client relationships you have. What makes them so strong? Chances are, it’s not just your financial expertise—it’s how you connect with them personally. Of course, clients care about their investments and tax strategies, but they primarily want peace of mind. They want to know they’re [...]

By Kristy Gusick|2025-04-01T11:08:28-05:00March 24, 2025|

Elevate Your Practice with Business Development Coaching

Are you ready to take your firm to the next level? As a financial advisor, accountant or other professional, you’ve likely mastered the technical skills of your trade—but let’s face it, that’s only half the battle. To truly thrive, you need to be confident selling yourself and your services. And [...]

By Kristy Gusick|2025-05-15T05:03:10-05:00March 17, 2025|

Outsourced CMO Solutions: Elevate Your Firm’s Marketing

Do you ever feel like marketing is just another thing pulling you away from serving your clients? As a financial advisor, accountant or other professional, you are likely focused on serving clients and managing your firm. But let’s face it: without a strong marketing strategy, even the best firms can [...]

By Kristy Gusick|2025-05-28T05:14:21-05:00March 10, 2025|
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