About Kristy Gusick

Throughout her career, Kristy has helped more than 200 firms across the accounting, legal, and financial services industries to achieve growth through business development, marketing, sales, and coaching. At Align Marketing Group (AMG), Kristy works together with a robust team of high-level marketing specialists to implement marketing tactics for their clients, who are primarily accounting firms and financial advisory firms. Her experience spans the financial advisory and accounting industries. Read Kristy’s bio here.

Lead Generation vs. Lead Nurturing: What’s the Difference?

You've launched your business, your website is up and running, and now you're ready to conquer the financial advisory market. But before you can start raking in the clients, you need to first capture the interest of potential customers and then guide them along the path towards your firm. That's [...]

By Kristy Gusick|2024-07-19T01:46:22-05:00July 15, 2024|

Leveraging Social Media for Recruitment Success

If you're aiming to attract top talent, you've probably realized that the traditional recruitment methods just aren't cutting it anymore. That’s where social media comes in. With platforms like LinkedIn, Facebook, X (previously known as Twitter), and Instagram, you can reach a vast audience and connect with candidates in ways [...]

By Kristy Gusick|2024-06-25T23:41:19-05:00June 24, 2024|

Cybersecurity: Keeping Your Website Safe and Secure

Today the internet is our playground, marketplace, and connection to the world. Whether you're a small firm owner, a freelancer, or just someone with a personal website, your online presence is precious. But with the internet's boundless opportunities, so are cybersecurity threats. Understanding the ins and outs of website security [...]

By Kristy Gusick|2024-06-19T06:02:24-05:00June 17, 2024|

Don’t Neglect SEO Hygiene: How to Keep Your Website Thriving

You’ve created your new website so what’s next?  SEO ‘hygiene’ is very important.   Every click, tap, and scroll holds the potential to make or break your online presence. Mastering the art of Search Engine Optimization (SEO) is akin to unlocking an abundance of online visibility and success. But amidst the [...]

By Kristy Gusick|2024-07-15T07:15:07-05:00June 3, 2024|

The Imperative of ADA Compliance for Websites

When the Minnesota Society of CPAs (MNCPA) invited Align Marketing Group CEO Kristy Gusick to contribute a guest blog, she recognized it as a chance to provide valuable insights on the importance of understanding and complying with ADA regulations for websites. Proactive ADA Compliance Web accessibility is more than a [...]

By Kristy Gusick|2024-06-25T23:37:51-05:00May 27, 2024|

The Marketing Power of Financial Advisor Reviews & Testimonials

Imagine scrolling through your app store, debating between two nearly identical apps. Suddenly, one catches your eye with amazing reviews and heartfelt testimonials. Which one are you more likely to trust? Online reviews wield unprecedented power in today’s cyber-dependent world, shaping consumer decisions and influencing brand perceptions. Whether it's choosing [...]

By Kristy Gusick|2024-07-15T07:10:09-05:00May 14, 2024|

Charting Success: Strategic Marketing for Accounting Firms

The accounting world is competitive, right? So much so that simply having a good reputation isn't enough. That's where a strategic marketing plan comes into play. In this article, we'll explore how it helps you contend with competition and thrive. By investing in strategic marketing, you can reap a heap [...]

By Kristy Gusick|2024-05-02T00:59:53-05:00May 6, 2024|

Recruitment Marketing Strategies for Accounting Firms

Struggling to find and retain skilled professionals for your accounting firm? If so, you’re not alone. With qualified staff in high demand, firms across the industry are seeking effective recruitment branding strategies to stand out from the crowd. The rising talent shortage highlights the acute demand for firms to prioritize [...]

By Kristy Gusick|2024-05-02T01:06:31-05:00April 29, 2024|

Basics of Using AI: Simple Everyday Tips and Tricks

Let's dive into the AI world! In a recent webinar, we explored ChatGPT, a super user-friendly AI tool that's been turning heads lately. But don't be fooled by its simplicity—it's got some serious potential. We stressed the importance of treating ChatGPT like your trusty virtual assistant, providing context to get [...]

By Kristy Gusick|2024-05-02T01:18:35-05:00April 8, 2024|

AI in Digital Marketing: The Power and Perils

Artificial intelligence (AI) clearly stands as a powerful ally in the digital world, offering boundless opportunities for innovation and efficiency. Yet, there lie potential risks and disadvantages that accompany the adoption of AI in marketing strategies. Let's delve into the realm of AI in digital marketing, exploring its potential and [...]

By Kristy Gusick|2024-04-26T05:29:12-05:00March 8, 2024|
Go to Top