A brilliant firm message is the basic core differentiator of your brand. It helps to build awareness and convey meaning. Every interaction you and/or your team has with a client, prospect or referral source is an important opportunity to solidify your firm’s brand. Because of this, it’s especially crucial to ensure your brand is strong, consistant and differentiated. Let our team help you define and communicate your firm’s brand message.
About the Author: Kristy Gusick
Throughout her career, Kristy has helped more than 200 firms across the accounting, legal, and financial services industries to achieve growth through business development, marketing, sales, and coaching. At Align Marketing Group (AMG), Kristy works together with a robust team of high-level marketing specialists to implement marketing tactics for their clients, who are primarily accounting firms and financial advisory firms. Her experience spans the financial advisory and accounting industries. Read Kristy’s bio here.