Transforming AscensionPoint Recovery Services Website
Website Redesign
The Challenge
AscensionPoint Recovery Services (APRS) needed a complete overhaul of its website to better support estate executors navigating the complexities of financial recovery after a loved one’s passing. The existing site lacked clear messaging, making it difficult for visitors to quickly understand APRS’s role and how they could assist in this sensitive process. Additionally, the outdated design did not create a welcoming or calming experience, which is essential when dealing with individuals facing emotional and financial stress. The site also lacked educational resources, leaving visitors without the necessary guidance to understand estate recovery. Finally, it was not ADA-compliant, limiting accessibility for users with disabilities and preventing APRS from serving a diverse audience effectively.
Before and After
The Solution
APRS partnered with our team to completely redesign their website, prioritizing user experience, clarity, and accessibility:
- Soothing, Inviting Design: We incorporated calming colors and an intuitive layout to create a more welcoming and reassuring experience for visitors.
- Clear, Engaging Content: We developed concise, easy-to-understand messaging to explain APRS’s services, emphasizing their role in helping estate executors navigate the financial aspects of estate resolution.
- Educational Resources: The new site includes articles, FAQs, and other content to inform estate executors about the recovery process and provide helpful guidance.
- ADA Compliance: We ensured full compliance with accessibility standards, incorporating features such as alt text, keyboard navigation, and text-to-speech functionality to make the website accessible to all users.
“Need help positioning your brand so that it delivers results? Want to strengthen your brand starting with design or messaging? Need a refresh to represent your firm? Whatever you need, our team of marketing experts can help!”
The Results
The revamped APRS website achieved significant improvements, including a more inviting design that enhances the user experience. Clearer messaging effectively communicates APRS’s services, and the addition of educational resources benefits estate executors by providing relevant information. APRS’s online presence is now better aligned with their mission and values, supporting their efforts to assist estate executors with compassion and expertise.