Homealignmarketing2025-11-19T09:54:32-06:00

Outsourced Marketing for Accounting, Financial & Professional Firms

Strategic marketing solutions for Twin Cities & Midwest firms

Connected virtually. Invested locally.

Based in MN | Serving clients throughout the Greater Twin Cities, Minnesota, the Midwest & virtually across the U.S.

Marketing for Accounting Firms

marketing for

Accounting Firms

Marketing for Financial Advisory Firms

marketing for

Financial Advisory Firms

Marketing for Architectural, Engineering and Construction Firms

marketing for

Architectural, Engineering and Construction Firms

Why Choose Align Marketing Group?

We specialize in providing out-sourced, strategic marketing services for professional service firms – including accounting firms, financial services firms, healthcare consulting firms, and AEC firms. With deep expertise in these industries, we work with firms across Minnesota, the Twin Cities, the Midwest, and beyond generate quality leads, build lasting credibility, and achieve sustainable growth.

Key Differentiators

Human + AI Smart Agency Approach

Blending human insight with AI innovation, we deliver smarter, faster, and more personalized marketing that bridges traditional strategy with the future of intelligent growth.

Industry-Focused Marketing

We specialize in marketing for accounting, financial, AEC, healthcare consulting, and professional service firms, bringing proven strategies and sector-specific insight.

Measurable Results

Our metrics-driven approach ensures every marketing initiative is aligned with your goals and contributes to measurable business growth.

Collaborative Partnership

We work side-by-side with your team as both a strategic marketing partner and coach, ensuring smooth alignment and shared success.

Proven Marketing Team

Our seasoned marketing professionals understand your challenges and deliver high-level strategy, accountability, and expert execution.

Minnesota & Midwest Expertise

Headquartered in Stillwater, MN, we bring deep understanding of the Twin Cities and Midwest markets, helping professional service firms thrive in their regional and national landscapes.

Our Core Values

  • Professionalism – We act with integrity and excellence in every interaction.
  • Reliability – You can count on us to deliver on time and on strategy.
  • Growth-Mindedness – We pursue continuous improvement for our clients and ourselves.
  • Coachability – We value feedback and collaboration that drive better outcomes.
  • Capability – Our experience and skill set ensure high-quality, results-driven work.
  • Initiative – We take proactive steps to move your marketing forward.

If you’re ready to work with an experienced and professional team that can help you with everything from content to strategic marketing, let’s talk.

Who We Serve

We partner with professional service firms that want predictable growth, stronger client relationships, and measurable marketing results:

Accounting & CPA Firms icon

Accounting & CPA Firms

We help firms stand out with consistent branding, compelling content, and marketing strategies that attract both talent and clients.

Financial Services & Advisory Firms icon

Financial Services & Advisory Firms

Grow your advisory practice with compliant, results-driven digital marketing strategies.

Professional Services Firms icon

Professional Services Firms

From healthcare consulting to trade unions, we position your firm as a thought leader and drive inbound leads.

AEC Firms icon

AEC Firms

Capture more high-value projects with project storytelling, content marketing, and search visibility.

Our best-fit clients typically:

  • Lack an internal marketing team or have limited marketing support
  • Are coachable, decisive, growth-oriented, and collaborative
  • Seek a trusted partner to provide strategic, sustainable marketing that drives business growth

Our Services:

We offer full-service marketing for professional and technical firms. Each service is tailored to your industry, location, and growth goals.

Branding & Messaging Service icon

Branding & Messaging

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Branding & Messaging

Define your firm’s unique voice and value proposition. Build messaging that resonates with accounting, financial, AEC, and professional service clients.

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Marketing Strategy & Business Development Coaching

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Marketing Strategy & Business Development Coaching

Develop a clear growth roadmap. Train your team in consultative sales, referral generation, and marketing execution.

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Content & Thought Leadership Service icon

Content & Thought Leadership

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Content & Thought Leadership

Ghostwritten blogs, white papers, case studies, social content- crafted for your industry. Build authority and nurture leads.

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Digital Marketing & SEO

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Digital Marketing & SEO

Local and niche keyword optimization drives traffic and leads. Target searches like “accounting firm Minneapolis,” “AEC marketing Minnesota,” or “financial advisory marketing Twin Cities.”

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Web Design & Development

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Web Design & Development

Responsive, custom websites that highlight services, showcase your team, and convert visitors into clients.

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Recruitment Marketing Service icon

Recruitment Marketing

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Recruitment Marketing

Attract and retain top talent. Promote your firm culture and positions through strategic campaigns.

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Our Process

We combine strategy, execution, and measurement to deliver tangible results:

  • Discovery: Understand your firm, clients, and growth goals.
  • Strategy: Develop a tailored marketing plan aligned with your industry and location.
  • Implementation: Execute campaigns, create content, and optimize digital channels.
  • Analysis & Growth: Track results, refine campaigns, and accelerate growth.

Client Success Stories / Case Studies

“Align Marketing has been great to work with. Kristy and her team have been doing wonderful things for our company. Our team always has good things to say about the people we work with. We have seen the results. Our growth and increased name recognition is a direct result. We value what they do and look forward to continuing with Align Marketing Group.”

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Jason L, Accounting Firm Client

β€œAMG is an extension of our marketing team. The AMG project manager keeps all projects running smoothly & on time. From web design & development, to copywriting blogs & social media AMG’s team has greatly increased our online presence, brand awareness and overall business development. Our firm has worked with Kristy and her team for over 7 years, and I’ve worked with them for over 5 years. I see us continuing for many more years to come!”

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Kim E, Accounting Firm Client

“I’ve worked with Kristy for more than 10 years. She has been instrumental in the success of my financial planning practice.”

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Rich D, Financial Planning Firm Client

“We have had great experiences with Align Marketing Group. AMG designed a beautiful website that reflects the personality and professionalism we were looking for. AGM continues to support us by helping us refine our messaging, challenging our plan and working within our constraints.”

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Brian H, Accounting Firm Client

Kristy and Colleen are great to work with!

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Kaitria L, Accounting Firm Client

“Financial service and accounting firms need a marketing agency who understands their unique industry–the tight regulations, the longer sales cycle, the ideal client profile–which is crucial to creating and executing on a great marketing plan. Because that’s Align’s exclusive focus, they are able to offer clients outsourced marketing services that are designed specifically for this industry.

Love their work and their approach–Kristy and her team have been a great partner for us!”

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Kelly O, Accounting Firm Client

“Align Marketing Group has provided CR-BPS with their amazing expertise and experience. They have taken a dynamic approach by working directly with our entire team to assist us with our brand messaging, content creation, digital marketing, communication plan, and a future website update. It has been a great experience to work with them and we will continue to do so.”

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Chad R, Architectual Firm Client

“Since engaging the Align Marketing Group, contacts from potential new clients has increased dramatically. Many of those contacts have become clients. Best ROI on an expense I’ve ever experienced.”

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Reed T, Accounting Firm Client

Locations We Serve

We work with clients across Minnesota, the Greater Twin Cities, the Midwest, and virtually nationwide:

  • Twin Cities / Minneapolis / St. Paul
  • Greater Minnesota & Upper Midwest (WI, IA, SD, ND)
  • Virtual / Remote Clients Across the U.S.
Twin Cities / Minneapolis / St. Paul
Greater Minnesota & Upper Midwest (WI)
Greater Minnesota & Upper Midwest (IA)
Greater Minnesota & Upper Midwest (SD)
Greater Minnesota & Upper Midwest (ND)

Blog

Marketing Partner vs. CMO: The Smarter Choice

By Kristy Gusick|November 11, 2025|

When your firm reaches a certain point of growth, marketing demands start to outpace bandwidth. The instinct might be to recruit a CMO- someone to take ownership of strategy and brand direction. But in today’s market, what most firms truly need isn’t another executive title. It’s a marketing partner [...]

Why AEC Firms Need Marketing With Meaning

By Kristy Gusick|November 3, 2025|

Big campaigns get attention. Got Milk? is a perfect example, it was iconic, memorable, and culturally everywhere. But here’s the kicker: sales of milk didn’t actually soar. The campaign raised awareness, but awareness alone didn’t translate into trust or action.Β For AEC firms (Architecture- Engineering- Construction), the lesson is clear. [...]

Outsourced Marketing: A Game-Changer for Firms

By Kristy Gusick|October 27, 2025|

You already know your firm needs marketing to grow, but building a full in-house team can feel like an uphill climb. Between hiring, training, salaries, and keeping up with ever-changing marketing tools, the cost of doing it all internally can quickly outweigh the benefits. That’s [...]

Take the First Step Toward Predictable Growth

Whether you’re in Minneapolis, St. Paul, Duluth, or anywhere across the U.S., we help your firm market with clarity, credibility, and impact.

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